D.E Master Blenders 1753’s fresh direction
Wayne Archer and Tas Chronis from D.E Master Blenders1753 tell BeanScene about blending the advantages of an international network with a localised approach.
While ‘multi-national’ may have emerged as almost a dirty word in a market of independent coffee shops, D.E Master Blenders 1753’s Wayne Archer and Tas Chronis aren’t shy about highlighting their international ties.
Following a spin-off last year from parent company Sara Lee, D.E Master Blenders is now one of the world’s largest tea and coffee companies. With over two and a half centuries in the industry, and a global network of green bean buyers, Wayne and Tas say that D.E Master Blenders’ international connections have allowed the company to improve the Australian coffee industry as a whole. With a buying power unmatched by but a few companies in the world, the business can work beyond the individual farmer, helping improve livelihoods in producing countries while lifting the overall quality of coffee.
At the local level, D.E Master Blenders played a key role in pioneering barista championships in Australia. Prior to the introduction of the Australasian Specialty Coffee Association (AASCA), from 1998 to 2000 D.E Master Blenders held national competitions under its Piazza D’Oro brand, and would send those baristas to compete at the international level.
To read the aricle in full, see the February issue of BeanScene. Click here to subscribe http://primecreative.myshopify.com/products/beanscene-subscription