• About
  • Subscribe
  • Advertise
  • Contact
  • MICE
Tuesday, May 20, 2025
Newsletter
SUBSCRIBE
  • Coffee News
  • Features
    • Industry issues
    • Interviews
    • Knowledge leader
  • Coffee community
    • Competitions
    • Events
    • Get to know
    • People
    • Sustainability
  • Industry insights
    • Café insights
    • Green bean
    • Manufacturers
    • Milk and alt milks
    • Roasters
  • Skills & education
    • Business advice
    • How to
    • Latte art
    • Recipes
    • Research
    • Tutorials
  • Equipment & tech
    • Automation
    • Coffee machines
    • Grinders
    • Milk steaming
    • Roasting technology
    • Technology
  • Café scene
    • Australian Capital Territory
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia
    • New Zealand
No Results
View All Results
  • Coffee News
  • Features
    • Industry issues
    • Interviews
    • Knowledge leader
  • Coffee community
    • Competitions
    • Events
    • Get to know
    • People
    • Sustainability
  • Industry insights
    • Café insights
    • Green bean
    • Manufacturers
    • Milk and alt milks
    • Roasters
  • Skills & education
    • Business advice
    • How to
    • Latte art
    • Recipes
    • Research
    • Tutorials
  • Equipment & tech
    • Automation
    • Coffee machines
    • Grinders
    • Milk steaming
    • Roasting technology
    • Technology
  • Café scene
    • Australian Capital Territory
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia
    • New Zealand
No Results
View All Results
Home

Survey reveals consumers demand quality coffee, but at the right price

by Peter Papoulias
September 30, 2019
in Coffee News
Reading Time: 2 mins read
A A
coffee survey
Share on FacebookShare on Twitter

A survey of 1000 Australian coffee drinkers has revealed that consumers value quality and taste but aren’t necessarily willing to pay extra for a premium brew.

Australian software company Kounta conducted the survey of consumers to coincide with International Coffee Day, on 1 October.

Seventy-eight per cent of respondents believe quality and taste is the most important factor of coffee and is the main reason to be deterred from returning to a café. Price at six per cent and customer service at four per cent were ranked a distant second and third.

“That means cafe owners have got to use good coffee to get customers through the door, and then deliver a high-quality customer experience to keep them coming back,” says Nick Cloete, CEO of Kounta.

Almost 80 per cent believe coffee should be sold at different price points based on quality and origin, but only 37 per cent are willing to pay more than $5 for specialty coffee.

The study showed 57 per cent perceive a price increase of their coffee over the last five years despite research showing that prices have remained largely stagnant.

“Good coffee, and margin squeeze is a big issue for cafes at the moment that may only make between 20 cents and 40 cents on a cup,” says Nick.

Sixty-one per cent of consumers either use a sustainable cup or try to and 62 per cent would return to a café if they were given a discount for using one.

Tags: caffeineCoffeeNewsqualitysurveySustainability

Related Posts

George Jinyang Peng (centre) celebrates his 2025 World Brewers Championship win.

2025 World Brewers Cup Champion crowned

by Daniel Woods
May 19, 2025

China’s George Jinyang Peng has overcome the largest field of competitors in World Brewers Cup history to be named the...

Jolene Coffee

Red Hot Chili Peppers frontman enters the coffee industry

by Kathryn Lewis
May 16, 2025

Red Hot Chili Peppers frontman Anthony Kiedis is entering the coffee market, launching canned coffee brand Jolene with actor Shane...

The MONIN Coffee Cup 2025 Australian Finals will be held at Toby's Estate, Fitzroy, Melbourne.

MONIN Coffee Cup 2025 Australian finalists announced

by Daniel Woods
May 15, 2025

The Australian coffee scene is set to descend on Toby’s Estate's Melbourne flagship in Fitzroy on 21 May as six...

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

BeanScene Magazine is committed to promoting, enhancing and growing the coffee industry in Australia as it’s coffee news has captured the attention of coffee roasters, bean and machine importers, café owners, café chain owners and executives, and many of the auxiliary products and services that support the coffee industry in Australia and around the globe.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Beanscene

  • About
  • Contact
  • Advertise
  • Subscribe
  • Latest magazine
  • Terms & conditions
  • Privacy collection notice
  • Privacy policy

Popular Topics

  • Coffee news
  • Features
  • Coffee community
  • Industry insights
  • Skills & education
  • Equipment & tech
  • Cafe Scene

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
SUBSCRIBE
  • Coffee News
  • Features
    • Industry issues
    • Interviews
    • Knowledge leader
  • Coffee community
    • Competitions
    • Events
    • Get to know
    • People
    • Sustainability
  • Industry insights
    • Café insights
    • Green bean
    • Manufacturers
    • Milk and alt milks
    • Roasters
  • Skills & education
    • Business advice
    • How to
    • Latte art
    • Recipes
    • Research
    • Tutorials
  • Equipment & tech
    • Automation
    • Coffee machines
    • Grinders
    • Milk steaming
    • Roasting technology
    • Technology
  • Café scene
    • Australian Capital Territory
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia
    • New Zealand

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited