ACE launches new website

The Alliance for Coffee Excellence (ACR) has launched a new website.

The non-profit organisation dedicated to advancing excellence in coffee said the new website would enable institutional research as well as its auction buyers and farmer network to share and develop key indicators of farmer innovation. It will also be a platform to share the overall success of growers in the 11 countries it currently operates the Cup of Excellence program.

“Much of the past year we have worked very hard with our own internal team led by Content Manager, Deanna Woodall, on developing this site to better support our members and thought leaders within specialty coffee,” says Darrin Daniel, Executive Director of ACE.

The newly designed website showcases a number of key developments, which will give membership a deeper connection to the organisation. Features include a faster, easier way to subscribe to membership benefits, intuitive navigation, membership purchase history information, a responsive mobile-friendly design, an improved on-site search, improved functionality on check out processes, and a detailed farmer database site.

The database is comprised of over 18 years of farmer information, winning farm details as well as advanced search information on specific entry information such as variety, altitude, farmer name, region, winning placement, processing method and farm name.

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