• About
  • Subscribe
  • Advertise
  • Contact
  • MICE
Thursday, June 18, 2026
Newsletter
SUBSCRIBE
  • Coffee News
  • Features
    • Industry issues
    • Interviews
    • Knowledge leader
  • Coffee community
    • Competitions
    • Events
    • Get to know
    • People
    • Sustainability
  • Industry insights
    • Café insights
    • Green bean
    • Manufacturers
    • Milk and alt milks
    • Roasters
  • Equipment & tech
    • Automation
    • Coffee machines
    • Grinders
    • Milk steaming
    • Roasting technology
    • Technology
  • Café scene
    • Australian Capital Territory
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia
    • New Zealand
  • Podcasts
No Results
View All Results
  • Coffee News
  • Features
    • Industry issues
    • Interviews
    • Knowledge leader
  • Coffee community
    • Competitions
    • Events
    • Get to know
    • People
    • Sustainability
  • Industry insights
    • Café insights
    • Green bean
    • Manufacturers
    • Milk and alt milks
    • Roasters
  • Equipment & tech
    • Automation
    • Coffee machines
    • Grinders
    • Milk steaming
    • Roasting technology
    • Technology
  • Café scene
    • Australian Capital Territory
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia
    • New Zealand
  • Podcasts
No Results
View All Results
Home Features Industry profiles

Alan Bruce’s winning taste

by Ethan Miller
December 17, 2019
in Industry profiles
Reading Time: 3 mins read
A A
alan bruce
Share on FacebookShare on Twitter

The NZSCA catches up with Alan Bruce of Flight Coffee Roasters after his fifth placing at the 2019 World Cup Tasters Championship in Berlin.

When Alan Bruce of Flight Coffee Roasters went to represent New Zealand in the 2019 World Cup Tasters Championship in Berlin this past June, not even he realised how well he’d do.

“My only aim was to get past the first round, so to finish fifth was an incredible feeling,” Alan says.

“I didn’t really know what to expect in terms of difficulty, so we tried to make my training as challenging as possible in the weeks leading up to it. Once I started tasting the first few sets, I knew we’d prepared enough.”

Before trying his hand at the New Zealand Cup Tasters Championship, Alan was a regular New Zealand Barista Championship and Brewers Cup competitor. But after a few years away from the competition scene, Alan wanted to try something new.

“I haven’t competed in the Barista Championship for a few years, and I’m not sure if I’ll do it again. I don’t have the time to commit to it these days,” he says.

“It turns out I still have a bit of a competitive side though, so I felt like this would be a good time to try Cup Tasters. I had no idea that I would win. That came as a huge surprise.”

Though Cup Tasters can feel like a race against the clock, Alan says going in fully prepared and with as much practice as possible is key to winning the mind game.

“I was very nervous in the opening round, [as I was] one of the first people to compete. I could barely get the spoon to my mouth with my shaky hands. As the rounds went on, I got a bit more confident and started to relax a little,” he says.

“[You need to] taste a range of coffees in the run-up to the competition. Set up proper triangulations and practice as though it’s the real thing. It’s a different discipline from the tasting that you might do cupping or dialling in, so you need to treat it differently. Don’t let the time pressure get to you.”

Alan’s experience at the world championship allowed him to connect with and learn from baristas and cuppers from around the world, including 2019 World Cup Tasters Champion Daniel Horbat of Ireland.

“Daniel was on an insane diet for months leading up to the competition to try and keep his palate as clean as possible. I don’t know if I could put myself through that – I enjoy my food and drink too much,” Alan says.

“I think my skills as a cupper have improved greatly over the course of preparing for the competition. Even though Cup Tasters is a different discipline to full cupping, there’s a huge benefit to the speed with which you’re able to process the information.”

Alan now looks forward to defending his title in the 2020 NZ Cup Tasters Championship and will also contribute to the NZ Coffee Championships as a coach in the 2020 Meadow Fresh New Zealand Barista Championship.

“Competition is the best way to keep pushing yourself to progress. I’m not sure about [reclaiming] the title yet, it’s a lot of pressure to live up to, but I’ll definitely compete again,” Alan says. 

For more information on the New Zealand Specialty Coffee Association, or to join, visit www.nzsca.org

Image: Kristaps Selga, World Coffee Events

Related Posts

Olivier Monin has led the company since 1993, continuing a family legacy.

MONIN CEO on hitting Australia’s sweet spot

by Daniel Woods
March 2, 2026

More than five years since his last trip to Australia, MONIN CEO Olivier Monin sat down with BeanScene to discuss...

Kenton Campbell has grown Zarraffa’s Coffee from a single location to one of Australia’s largest specialty coffee franchises.

The king of convenience specialty coffee

by Daniel Woods
December 12, 2025

From a roastery in the backstreets of Southport, Queensland to a specialty coffee chain with a national presence, Kenton Campbell...

Brambati was founded in 1945, shortly after World War II, initially focusing on wheat mills and manufacturing plants for the milling industry. Images: Brambati

Brambati celebrates 80 years of innovation

by April Hawksworth
April 7, 2025

Brambati’s CEO on 80 years of leadership in coffee processing, navigating the challenges of the 20th century, and how the...

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

BeanScene Magazine is committed to promoting, enhancing and growing the coffee industry in Australia as it’s coffee news has captured the attention of coffee roasters, bean and machine importers, café owners, café chain owners and executives, and many of the auxiliary products and services that support the coffee industry in Australia and around the globe.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Beanscene

  • About
  • Contact
  • Advertise
  • Subscribe
  • Latest magazine
  • Terms & conditions
  • Privacy collection notice
  • Privacy policy

Popular Topics

  • Coffee news
  • Features
  • Coffee community
  • Industry insights
  • Skills & education
  • Equipment & tech
  • Cafe Scene

© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
SUBSCRIBE
  • Coffee News
  • Features
    • Features
    • Industry issues
    • Interviews
    • Knowledge leader
  • Coffee community
    • Coffee community
    • Competitions
    • Events
    • Get to know
    • People
    • Sustainability
  • Industry insights
    • Industry insights
    • Café insights
    • Green bean
    • Manufacturers
    • Milk and alt milks
    • Roasters
  • Equipment & tech
    • Equipment & tech
    • Automation
    • Coffee machines
    • Grinders
    • Milk steaming
    • Roasting technology
    • Technology
  • Café scene
    • Cafe Scene
    • Australian Capital Territory
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia
    • New Zealand
  • Podcasts
  • About BeanScene
  • Advertise
  • Subscribe
  • Contact

© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited