Aldi Lazzio beans win 2021 Canstar Awards Best Branded Coffee in Australia

Canstar

Aldi’s Lazzio coffee range has achieved a five-star review for overall satisfaction and top marks in five out of six categories in the 2021 Canstar Awards Best Branded Coffee in Australia.

The annual review saw 940 Australians complete surveys between February to April 2021 on coffee brands they had purchased to grind and brew. The survey rated brands based on taste, aroma, texture, packaging, variety, value for money, and overall satisfaction.

Aldi’s Lazzio beans received five stars in the categories of taste, texture, packaging, value for money, and overall satisfaction, also achieving four stars for variety and aroma.

Produced by Black Bag Roasters under the Nomad Coffee Group, the Lazzio range includes 100 per cent Arabica Fairtrade Organic Certified ground coffee that comes in either Peru or Honduras variety.

“We are delighted to share in the success of Aldi’s Lazzio range which is steaming ahead of its supermarket rivals in the 2021 Canstar Blue awards in the coffee bean category,” says Lance Brown, General Manager of Black Bag Coffee Roasters.

“For Black Bag Roasters, it’s been a team effort. From our our farmers at origin to our green bean buyers, roasters, packers, drivers, customer service and sales team, we give a huge thanks, because they have all played a part in this success.”

Lance says Black Bag Roasters plan to keep delivering in the areas of consistent quality, freshness of product, sustainability, packaging and overall taste for its Aldi consumers.

The survey also found that the biggest driver of satisfaction was taste, which accounted for 23 per cent of respondents, followed by texture at 21 per cent and aroma at 17 per cent. Participants said value had a 15 per cent impact while packaging had a 13 per cent impact, with variety only accounting for 10 per cent of consumer satisfaction in coffee.

Below are the best brands of coffee found in the Canstar Blues 2021 review, with each brand meeting the minimum survey sample size of 30 responses.
1. Lazzio Coffee
2. Harris
3. Grinders
4. Coles Urban Coffee Culture
5. Lavazza
6. Woolworths
7. Caffe Aurora
8. Vittoria
9. Bean Ground & Drunk Organic
10. Gloria Jeans

Harris was the only brand to achieve a five-star review in the aroma category and also achieved a five-star review for packaging. Harris also achieved five stars, alongside Lavazza and Woolworths, for variety.

A majority of brands achieved four overall stars, with Caffe Aurora, Vittoria, Bean Ground & Drunk Organic, and Gloria Jeans achieving three overall stars.

Further findings from the study saw 40 per cent of participants report they consistently brought the same brand, with 29 per cent preferring their home brew over barista made coffee.

The survey also found that 29 per cent of participants preferred to make their coffee at home, rather than buying it outside with 21 per cent stating they were trying to buy Fairtrade beans. The study, however, reported a decline from 20 per cent in 2020 to 16 per cent in 2021 for participants who use reusable mugs when buying takeaway coffee.

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