Almond Breeze Barista Blend has revealed its sleek new packaging design after asking Australia which designs got them frothing the most.
Over 3000 baristas, coffee drinkers, roasters, café owners and coffee connoisseurs had their say and Almond Breeze Barista Blend listened.
Almond Breeze Barista Blend’s new packaging reveals a darker side as it sets to cement a position as Australia’s almond milk of choice. The dark blue sleeker looking Almond Breeze Barista Blend aims to complement Australian café culture with its minimalistic design and simple clean aesthetic.
Almond Breeze Barista Blend was developed in partnership with baristas for baristas and now it is proud to be styled by baristas too. Staying true to the brand’s claim, the new Barista Blend concepts were created with the help of baristas across Australia over the past nine months. The final new look complements the same winning Barista Blend formula.
In appreciation for their help, Almond Breeze Barista Blend has created the Barista Benchmark series featuring leading baristas on the side of its new packs.
Mike McNulty, Country Manager for Almond Breeze Australia and New Zealand said: “Baristas were involved in the delivery of Barista Blend and our aim was to continue their involvement by always listening to their expectations to satisfy the evolving needs of the public. In today’s day and age, the way your brand looks is just as important as the taste and we’re all frothing over our new look.”
The #VoteBaristaBlend campaign was launched at the Melbourne International Coffee Expo and called upon coffee connoisseurs to decide which design they thought was the most brew-tiful of four options. To celebrate Barista Blend’s new look and give back to Australia’s coffee community, it gave baristas, roasters and café owners the chance to win $10,000 for them and $10,000 for a café of their choice to spend on a new look for themselves also.
The winner of the #VoteBaristaBlend competition is Natalie Batchelor and her chosen café is Tarts Café in Perth. John Vallini, owner of Tarts Café said: “We’re all totally stoked. This is a real honour for Tarts Café and it’s amazing to hear we have people who enjoy our coffee enough to think of us in competitions like this – thank you Natalie. We’re huge Barista Blend fans and it’s exciting that we were all consulted on such a big decision for the brand. We’re looking forward to the opportunity to spend some dollars on updating our new look.”
