Aluminium – the coffee capsule endgame

Coffee Capsule Co. offers Australian coffee businesses the ultimate in premium single serve capsules.

A rapid shift in the coffee market this year has seen roasters look at the ways they share their coffee with the end consumer. With many people stuck inside due to government restrictions, more and more have turned to making their morning coffee at home, with options like capsules appealing to those looking for ease of use and convenience.

Coffee Capsule Co. (CCC) is one of Australia’s leading contract packers of Nespresso® compatible coffee capsules, offering a comprehensive range of single serve coffee capsule solutions. Its Director, Joe Pagano, tells BeanScene coffee capsules have come a long way in the last few years, with improvements in quality, technology, and sustainability.

Continuing a tradition of innovation, CCC is now proud to offer premium aluminium capsules alongside other capsule formats, which include a certified compostable capsule, all supported by a range of value-added services.

“The aluminium capsule solution is one of the biggest breakthroughs the industry has seen in recent times. Since Nespresso® compatible capsules launched about eight years ago, this has been the end game. Only in the last six to eight months have economic and technological developments aligned to allow non-multinationals to offer them,” Joe says.

He adds Australian and international specialty brands are coming to the realisation that, with the right partners, their coffee delivered in capsule format can translate into a quality product they can be proud to offer their consumers for home consumption. “This realisation is driving growth and conversion of specialty roasters to the single serve format,” Joe says.

“CCC is committed to driving growth in the format and ensuring the long-term viability of the Australian coffee capsule market by providing a world-class Australian owned and operated manufacturing solution. The company has been built on the back of a combined 30 years of industry experience and focuses on offering Australian retailers and coffee brands an unrivalled range of value-added products and services.”

Operating out of a manufacturing and R&D facility in Sydney, CCC provides the single serve capsule market with a world-class contract manufacturing service, new product development, and long-term sustainability solutions. 

“Our manufacturing facility is state of the art, with capacity to supply all of Australia and New Zealand’s private label and contract packing requirements,” Joe says.

“We are a private label manufacturer and don’t have our own brands, which means 100 per cent of our attention goes to our customers’ brands and delivering complete satisfaction to them. We cover the full range of customer requirements across all price points and value propositions.”

Developed by Capsul’in Pro, Joe says CCC’s aluminium capsules are engineered to deliver the highest quality coffee experience possible.

“Our aluminium capsules provide quality and freshness in an attractive range of colours and styles. Aluminium is infinitely recyclable, and CCC is working with recycling companies to enable our partners and their customers access to closed-loop, return and recycling programs,” Joe says.

“CCC understands its corporate and social responsibilities and has invested in an end-to-end closed-loop recycling program for our customers, with an eye on meeting the Australian Packaging Covenant Organisation 2025 sustainable packaging targets for reuse, recycling, and composting.”

He says these initiatives have enabled CCC to offer brands and retailers the opportunity to extend their offering with fresh, locally roasted beans in a range of Nespresso® compatible capsule formats.

“CCC’s priority is to deliver a quality, local, and customised coffee experience for its customers and Australian consumers. Customers want locally made, fresh, and high-quality coffee capsules, and it’s our mission to deliver the best product to them in the face of a flood of cheap, imported brands that have no consideration for Australian tastes and roast profiles. Australian coffee is some of the best in the world and we understand what it takes to deliver the highest quality in the cup,” Joe says.

Over the past eight years, single-serve capsule solutions have been one of the fastest growing categories in the coffee sector, which Joe attributes to consumer demand for choice, convenience, and quality. Sustainability has also become a major focal point in recent times.

“The challenge has been to meet consumers, coffee brands, and retailers’ expectations around price, performance, positioning, and sustainability, and to deliver on these expectations by offering a high-quality product across the different capsule types on offer,” he says.

CCC’s consistency and quality across three capsule styles – aluminium, compostable, and plastic – ensures its customers that whatever style of capsule they choose, performance will be first class.

“We understand that the result in the cup is only as good as our industry knowledge and experience, back-end support, infrastructure, and rigorous quality program,” Joe says. “Quality is achieved by managing the entire production process from end to end in a controlled environment. In addition, we hold all the necessary quality and compliance certification that ensures chain of custody and compliance from delivery of raw materials through to dispatch of finished products.”

To reach the highest standard with every production batch, CCC pays “microscopic attention” to the balance between grind, weight, and extraction. Extensive quality assurance testing during production ensures consistency from cup to cup.

“Our quality assurance systems are globally certified and are one of the most robust in the world. We have a team of technical specialists, including compliance and quality assurance officers, with years of experience in coffee and capsule production, to ensure that the very highest standards are maintained,” Joe says. 

“One thing we know is that the landscape is continually changing, and we have to be flexible and ready to meet any challenge.” 

One such example has been the impact of COVID-19 on coffee market dynamics, which Joe says has created a shift to more home-based consumption. “Brands that previously have not had a capsule offering are realising it’s more critical than ever to have capsules to enhance their product offering in the “new normal”. They’ve come to realise both the commercial value of the format and consistently high-quality product that can be achieved,” he says.

Another has been demand for both aluminium and certified compostable capsules over the past 12 months. 

“We foresaw this trend early and are now uniquely placed in the Australian market to offer all three formats. In international terms, our product offering is in line with the world’s best,” Joe says.

CCC’s 12-month strategic plan includes the launch of other exciting formats, with a focus on adding more sustainable offerings to its portfolio. 

“We believe it is our responsibility to be constantly innovating and delivering the very best solutions to our customers,” Joe says.

“For both domestic and global partners, large or small, we’re able to offer a range of solutions and services that hit whatever part of the value matrix they are targeting. Our vast industry knowledge across coffee, packaging, marketing, and logistics, help our partners add value to their brands and put them on the road to success in the coffee capsule category.”  

For more information, contact

*Nespresso® is a trademark of Societe de Produits Nestle SA. The Nespresso® trademark is used in relation to this product in a descriptive capacity only and not to indicate the origin of this product.

This article appears in the October 2020 edition of BeanScene. Subscribe HERE.

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