ASCA to host The Coffee Man screening in Melbourne 14 June

The Australian Specialty Coffee Association (ASCA) Southern Region Barista Guild will host a screening of The Coffee Man on 14 June, starring Ona Coffee’s Sasa Sestic.

From 5pm the coffee community is invited to attend The Craft and Co on Smith Street in Collingwood, Victoria and participate in a cupping of Ona Coffees sampled from regions featured in the film, including Honduras, Colombia and Ethiopia. The screening of The Coffee Man will follow the cupping.

The film explores the world of specialty coffee and the lengths current World Barista Champion Sasa went to in pursuit of the world championship title in Seattle, United States.

The movie sees Sasa trekking across the globe from Ethiopia to Colombia to Seattle, searching for the best beans, smuggling milk into the US, and outclassing almost 52 competitors on the world competition stage.

Filmmakers Jeff Hann and Roland Fraval from Jeraff Productions merely intended to document how far one person would go to source the perfect cup of coffee. However, their film took an interesting new direction once Sasa won the Australia Barista Championship and then went on to win the World Barista Championship.

The Coffee Man made its world premiere in Australia on 18 May. It is released nationally to cinemas via Tugg. To request a screening at your local cinema click here.

Tickets to the Victorian event cost $25. To book your ticket click here.

For more information visit or stay connected via the ASCA Southern Region Barista Guild Facebook page.

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