Astoria unveils new brand image at Host Milano


Astoria, which is distributed in Australia by Coffee Works Express, has announced it is entering a new era of communication and will display a rebrand by Studio V12 Design at Host Milano.

With the new brand claim ‘With you. With coffee.’ Astoria aims to enhance tradition in a snappy and recognisable way, exporting reliability and great performance around the world.

Visitors will be able to discover and get to know the ASI40 Touch coffee grinder, a product developed in collaboration with V12 Design studio, which promises to satisfy all types of markets. With its 65-millilmetre flat grinders, it features an innovative 3.5-inch touch screen display and an intuitive HMI.

Astoria will also showcase the Plus4You Advantage, a reinterpretation of a successful machine designed with ergonomics in mind. The machine is available in two different thermal systems, multi-boiler and single-boiler. The first, with thermostatically controlled and independent groups, allows the management of different temperatures and infusion times specific to different types of coffee. The second, which is designed for high performance, is efficient at peak times.

Attendees of Host Milano can visit the Astoria at stands E12-E21-G12-G22, Hall 24.

For more information, visit

Send this to a friend