Mazzer has announced a new partnership with Jack Simpson, the 2023 Australian Barista Champion, as he joins the Mazzer Racing Team as brand ambassador.
With his victory in Australia and a third-place finish in the 2023 World Barista Championship in Athens, Greece, Mazzer believes Jack embodies its commitment to innovation and passion for technology.
“We believe Jack and Mazzer shares some core values: we feel the same dedication to work, an honest commitment to quality, a relentless curiosity and willingness to experiment. On a personal level, it is a pleasure to interact with such a genuine, kind person,” says Mazzer Vice President Luigi Mazzer.
“Mazzer is in love with Australian coffee culture so we hope this collaboration will strengthen our brand in the region even more. Jack’s expertise will be very useful in understanding market needs and developing new products. We cannot wait to start.”
Working in the coffee industry since his early twenties, Jack sees competitions as a platform to explore coffee from different perspectives. Introducing new ideas and techniques on the stage, he aims to push the industry forward and inspire the next generation of baristas.
“I’m thrilled to be working with Mazzer, it’s the first coffee grinder I ever used, so I feel like I have a special connection. For me, Mazzer has always been a benchmark for specialty coffee grinders, providing ease of use and an unmatched flavour profile,” says Jack.
For more information, visit the Mazzer website.
