Australia’s Vittoria Coffee brewing new opportunities in the UK


After the signing of the Australia-UK Free Trade Agreement, Vittoria Coffee is planning further expansions in the UK.

The company says the UK has always been high on its expansion list, as Vittoria has supplied the Australian-UK expatriate market and high-end hotels and cafés since the company began in 1947.

Vittoria Coffee Managing Director and third-generation coffee maker, Rolando Schirato, is keen to pounce on the growing demand for an Australian brew.

“It’s safe to say Australian coffee is among the best in the world, and has been for some time,” says Rolando.

Vittoria Coffee’s expansion plans include having a flagship showroom, which, according to the company, will create a unique Vittoria coffee experience.

It is also planning to lock in the right ambassador to grow its brand.

Rolando says the coffee business never stands still and is constantly evolving, with speciality coffees like Vittoria’s certified organic and Rainforest Alliance blend.

It also offers Nespresso capsules, newly developed instant blends, and its time-honoured special bar blends.

Rolando says the one thing that remains the same, however, is Vittoria’s flavour profile.

He says this is the secret to creating a consistent flavour across large quantities of coffee.

“It doesn’t matter if you have that coffee in London or LA. You will have the same taste experience,” says Schirato.

To maintain this consistency and know-how, Vittoria plans to redeploy Australians into the UK market, while also hiring on the ground.

It will also build out its Australian-based export division, creating more jobs back home.

“We are here for the long term. We build things to stand the test of time. That goes for our selection of the highest-quality green beans and how they are picked and washed,” says Rolando.

Rolando adds this includes the intricacies of our roasting process, the temperatures, blends and quality controls.

“Our business is focused on maintaining consistency from the largest and most technologically advanced coffee roasting facility in the Southern Hemisphere.”

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