Staff Writer

Prime Creative Media surveys business leaders across 15 industries on effects of COVID restrictions and prospects for recovery 

From 28 May to 5 June 2020, Prime Creative Media surveyed more than 2200 business leaders across 15 industries, to capture sentiment as the country began to lift COVID-19 restrictions. The results paint a relatively positive picture of an industrial landscape experiencing its first recession in almost three decades. Just two-thirds of respondents reported a downturn in business, with almost 10% noting an increase in business. Almost half of all businesses said that they were still looking to invest, a strong sign about the future of Australian industrial sectors. Respondents were also generally supportive of the Federal Government’s response, with three quarters saying it was either strong or acceptable. Read More

Understanding the buyer journey in B2B Marketing

By David Dodd, National Key Accounts Manager   Prime Creative Media offers this complimentary resource for B2B marketing professionals, an animation explaining the buyer journey and how to maximise your chance of sales success Read More

Showcasing hero clients to promote your business

Prime Creative Media offers this advice on how to use case studies in a B2B marketing strategy. In the midst of the Coronavirus crisis, print and digital marketing has never been more important in driving sales. Prime Creative Media continues its Engine Room series, offering this advice on how to best use case studies in a B2B marketing campaign. Read More