Bali-based specialty coffee company Expat Roasters has launched a new packaging range to support its commitment to sustainability. Founder Shae Macnamara says Expat is leading the way in Indonesia by executing strategies like this.
Launched in December 2019, Expat Roasters has swapped out the traditional one-kilogram plastic foil-lined coffee bag for a two-kilogram reusable tins for the wholesale sector of its business.
The pilot program will start within Bali with big plans to roll out across their entire customer database throughout Indonesia in 2020.
“I truly believe it is almost impossible to evolve in business without considering your carbon footprint and the impact on the environment. With any innovation in our business, we look at quality, consistency and the environmental impacts before we go to launch and the new coffee bean packaging for our wholesale coffee customers is something I feel really excited about,” says Expat. Roasters Founder Shae Macnamara.
“The beans will be roasted and packed as per usual in our Bali-based roastery and with each order the driver will swap the tins and replace with new ones. This eliminates all packaging for the customer. The tins have been made with a one-way valve so the quality will not be jeopardised.”
According to Statista.com, Indonesia consumes approximately 282 million kilograms of coffee per year. This is broken down into all different forms of packaging from one-kilogram bags to single serves.
The 200-gram retail coffee bags have also been replaced with a small aluminium tin with a “Good Coffee Swap” campaign where once the customer returns the tin for a new one, they receive IDR10k (about $1) off their next coffee tin purchase.
Other practices within Expat. Roasters include the up cycle of leftover brewed coffee into soap bars, which can be found in their retail outlets in Bali.