Bean Box announces Cup of Excellence partnership

Bean Box Cup of Excellence

Bean Box, an online artisan coffee subscription service in the United States has announced a partnership with the Cup of Excellence, one of the most prestigious competitions and auctions for high-quality coffees in the world.

Subscribers will have an opportunity to purchase award-winning coffee on a quarterly basis, which will be procured from select countries and only available while stocks last.

“Our partnership with Cup of Excellence allows Bean Box customers exclusive access to the world’s rarest and most highly sought-after coffees,” says Maryna Gray, Director of Coffee Curation for the Bean Box.

Bean Box will launch the partnership by giving their subscribers access to the Cup of Excellence’s 2019 Colombian first place award winner.

Each year, thousands of coffees are submitted for consideration, with winning coffees sold in global online auctions at premium prices, with the vast majority of auction proceeds going to the farmers.

Since 1999, the Cup of Excellence program has set the standard for the increased premiums that farmers have been able to receive for their exemplary coffees.

The specialty coffee market has become the fastest-growing segment of the U.S coffee industry. According to the Specialty Coffee Association, specialty coffee represented more than 41 per cent of total cups consumed in 2018, up from nine per cent in 1999.

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