Seven Miles Coffee Roasters has released a new Bear and the Beard blend, which will see $1 from every bag sold go to the children’s hospice Bear Cottage.
The Manly-based coffee roaster says the blend builds on an existing 14-year relationship with Bear Cottage.
“Over the years, Seven Miles has supported Bear Cottage through a number of smaller corporate initiatives, so having the opportunity to build a brand centred around giving back to them is a dream come true,” Seven Miles Head of Marketing Simone Ruskin says.
“I have seen first-hand the amazing work that happens at Bear Cottage, all thanks to its incredible staff and generous donations. Times are tough for all of us at the moment, including charities who rely on the generous donations of those around them. And while many look to tighten their purse strings, as a nation of coffee lovers, who are happy to fork out a few dollars for a quality cup of coffee, why not give some of that to an incredible cause too?”
Bear Cottage dedicates itself to children from across Australia with life-limiting illnesses, offering 24-hour paediatric palliative care in a comfortable environment for families, far removed from the hospital wards they have become familiar with.
“We are incredibly grateful to Seven Miles for their support of Bear Cottage over the years. To have this opportunity to raise funds and awareness through the launch of their Bear and the Beard coffee range, is really exciting,” Narelle Martin, Bear Cottage Nursing Unit Manager says.
“It is the generosity of the community that ensures that we are able to continue to provide this very special sanctuary for our children and families and we can’t thank Seven Miles enough for all they have done.”
Designed with both purpose and Bear Cottage at the heart, the name Bear and the Beard is a “cute cue” to the collaboration between Bear Cottage and baristas doing good together.
At every touch point, from the blend created to the cups served, Seven Miles says café owners and consumers will be reminded to “bear” in mind the coffee-related cause, giving an even warmer glow to those glorious caffeinated feels.
Launched in cafés across the country in August, Seven Miles says the deep, malty sweetness of the medium-roast blend is perfect for espresso. It features coffee from the Finca La Encanada estate in Peru, which Seven Miles has worked with directly for more than seven years.
“Supporting our community is a core part of our identity and we’re proud to deliver on that promise through Bear and the Beard, offering not just exceptional coffee, but our ongoing commitment to supporting those that bring joy and compassion to the most vulnerable members of our community,” says Jenny Willits, Seven Miles CEO.
For more information, visit www.sevenmiles.com.au