Brita launches Purity C iQ filtration system


BRITA has announced the launch of a data-driven intelligent filtration system for coffee professionals, PURITY C iQ.

The filter system combines a filter, filter head, and the cloud-based BRITA iQ Portal to provide accurate information on key performance parameters in real time. According to BRITA, the easy-to-use technology enables cafés to have full transparency on all the information needed to make smarter decisions and benefit from enhanced preventative machine maintenance.

“After seven years of research, not only does this smart filtration system embody the level of innovation and creativity that goes into every BRITA product, it’s also an industry-first,” says BRITA United Kingdom Managing Director David Hall.

By monitoring the performance and condition of water filters, the system helps businesses reduce the risk of energy-sapping limescale build-up, efficiently plan service visits, and be crystal clear on costs.

It also helps ensure optimal water quality, by monitoring incoming flow. This includes how hard the local water is, when water filters and cartridges need changing, and how much water has been used each week.

“Scale within coffee machines has always been a challenge. However, with PURITY C iQ, this will help us manage the situation much more closely using the BRITA app. The iQ is easy to install, maintain and exchange when required, which can be managed by our engineering team or the customer directly,” says Daniel Clarke, Commercial Director of La Cimbali United Kingdom.

“This product speaks for itself in terms of innovation and technology and will mean we can offer our customers an overall increase in cost saving, time optimisation, satisfaction, and consistently better coffee.”

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