Cafetto relaunches its Barista Base Camp community hub to welcome the world’s best baristas back to Melbourne.
A friend in need, is a friend indeed, and for the world’s best baristas travelling to Melbourne to compete in the World Coffee Championship (WCC), that friend, is Cafetto.
The Australian-based specialist manufacturer of cleaning products, and this year’s official World Barista Championship (WBC) sponsor for cleaning products, is relaunching its Barista Base Camp in the lead-up to the WBC, taking place at the Melbourne International Coffee Expo (MICE) from 27 to 30 September.
“We’re bringing it back and we can’t wait to extend a warm Aussie welcome to the world’s best baristas,” says Cafetto Director Chris Short.
“The purpose of Barista Base Camp is to create a host venue for the world’s national champions to train ahead of the heats at MICE. It’s part of our hospitality to those who have travelled all this way to Melbourne. We want to ensure they have the best experience while they’re here. It’s about creating a welcoming, inviting, safe space for each barista and their team to practice and enjoy themselves. They can have a hit of ping pong, and familiarise themselves with the equipment and supplies they’ll have available on the world stage.”
Baristas will have the support of Barista Base Camp sponsors Barista Attitude, who will supply the official qualified espresso machine of the WBC, the Tempesta, for baristas to train on. Victoria Arduino’s Mythos MY75 grinder will be available as the event’s qualified espresso grinder, as will BWT’s qualified water filters, Riverina Fresh milk as official milk supplier, and Cafetto, the official sponsor for cleaning products.
Cafetto first launched the then- named Barista Buddy Program in Melbourne at MICE in 2013. It continued the initiative in Gothenburg for the World Latte Art Championship in 2015, in Dublin in 2016, and Seoul in 2017 at the respective World Coffee Championship (WCC) events.
Chris anticipates an influx of around- the-clock training, with the Barista Base Camp opening from 21 to 25 September, operating from its original site in Kensington.
“The coffee industry has always been about hospitality and connection, it’s one of the things I value most when I travel to the world’s best coffee expos and competitions. The people you meet and the experiences you have, can result in friends and memories for life,” Chris says.
“The global coffee community has faced enough time a part. After more than two years, Australia finally gets to welcome international guests back to our iconic coffee city, and we want to ensure that this year’s MICE and WCC are not just the best experience they can be, but a demonstration of good Aussie hospitality.”
Chris has pioneered the use of cleaning and sanitation products in the prestigious global competitions. Prior to 2008, there was no such products used in the WCC. Cafetto became the equipment cleaning sponsor of the WBC in 2008, and from 2015 to 2017, and this year returns as Qualified Cleaning Sponsor for the 2022 WBC and World Brewers Cup.
“It’s a huge honour to be supporting World Coffee Events again,” says Chris. “Cafetto is recognised as a very important brand in the global industry, and to be a recognised partner of the world’s most prestigious coffee competitions, and in front of a home audience in Melbourne, is really special.”
Cafetto cleaning products are now distributed globally in more than 70 countries and Cafetto General Manager Christine Song says Cafetto’s sponsorship of the Barista Base Camp and of the WCC is another opportunity to show international representatives that its products are worthy of use by the industry’s best talent.
“Cafetto has a strong reputation throughout the world as the ‘people’s brand’. We are passionate about our products which we know play a significant role in the cleaning of coffee equipment, but also in preserving the quality taste of espresso,” Christine says. “Our partnerships mean everything to us, and our presence at MICE will be another opportunity to demonstrate who we are, and why we’re so connected to the global coffee community.”
For more information, see stand #91 and visit www.cafetto.com
This article appears in the MICE2022 Showguide. Subscribe HERE.