Califia Farms launches Oat Barista Blend into retail

Following the successful launch of Califia Farms Oat Barista Blend into coffee shops last year, including across the Toby’s Estate café network, the plant milk is now also available to purchase in IGA supermarkets and other independent retailers nationwide.

Califia Farms Australia says the move comes after an increasing demand for plant-based milk nationally and globally, with oat milk the latest trend in the dairy alternative category.

According to Dan Kaplan, National Business Manager for Califia Farms Australia, the plant milk category grew by 82 per cent in 2018. Plant-based milks now account for 7 per cent of all milk drunk in Australia, and in 2019, oat milk sales experienced a 686 per cent surge in the United States alone. Dan says Australia is tipped to be not far behind.

“Dairy-free milk is huge right now as more people have become aware of the health and environmental benefits of a plant-based diet. While oat is still relatively new in the market compared to others like almond and soy, it’s fast becoming the new favourite with consumers, particularly as it’s one of the most sustainable plant milks on the market,” he says.

“Baristas and café customers have been loving our Oat Barista Blend since we launched into coffee shops last year and we’re super excited that now people will be able to enjoy it at home as well. It’s also shelf stable requiring no refrigeration until opened, with a long shelf life, making it an ideal pantry staple in this current environment.”

Califia Farms Oat Barista Blend is made from whole rolled oats and is unsweetened, with no added sugar, gums, dairy, or soy. Crafted by baristas, it foams well, doesn’t split when heated, has flavour that complements coffee, and a creamy mouthfeel similar to cow’s milk.

Califia Farms Oat Barista Blend is available for the recommended retail price of $4.80

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