In the inner western Sydney suburb of Dulwich Hill, residents and coffee enthusiasts have good reason to be excited. In late November 2014, Campos Coffee opened the doors to its newest company store.
To officially open its third flagship store in Sydney, Campos Coffee hosted a special media launch event where Campos Coffee President Will Young introduced the newest addition to the thriving specialty coffee scene.
“Everyone is asking: ‘what makes this new shop so different? What makes this shop special?’” Will says. “Clearly, the space itself is a new level in design for us. It is a fresh, new-look space, which maintains the professionalism of our brand.”
Will says there was no stone left unturned in the installation of the new store. “We looked at everything. The lighting is stunning and varied. The wood mosaic on the bench took many painstaking days to create and assemble. We have even addressed sound with acoustic panelling throughout the store. It was a lot of work by our whole team and we are thrilled by the final result.”
Will is adamant, however, that the new-look flagship store is not only special because it looks different, but because it retains the same values and qualities of the current flagship stores.
“The Dulwich Hill store has the same baristas, the same exciting coffees, the same commitment to consistency and service, the same handmade croissants from our own Rosetta Stone Bakery… the list goes on,” says Will. “We have a core formula across the whole country, which has always been committed to quality, and we never want to change anything about it.”
What’s unique is that many of the original Campos Coffee regular customers from their first store in Newton, NSW have moved to Dulwich Hill as their circumstances changed.
“The originals who used to come to Newtown in 2002 with their puppies and babies are showing up to the Dulwich Hill store with their old dogs and teenagers,” says Will. “They’ve moved to the area as their families have grown and they need more space. These customers mean the world to us. They’ve grown with us, and to be able to see them on an everyday basis again is very special indeed.”
The Dulwich Hill flagship store house blend is Campos Coffee’s Superior blend, which is served from a four-group La Marzocco Linea PB, and a two-group La Marzocco Strada. Campos Coffee has been serving this same award-winning blend since its inception 13 years ago.
“Our company cumulatively spends over 365 days at origin each year working with our producing partners and sourcing much of the finest coffees in the world,” says Will.
The new Dulwich Hill operation also boasts a selection of single origins. There is always a Cup of Excellence-winning coffee available. In February, the lucky locals will be able to taste the overall winner of the 100th Cup of Excellence competition from Brazil – Fazenda Ouro Verde. This is a coffee that was awarded a clear 100 score from the Head Judge of the competition, Silvio Liete. This coffee will be prepared through the Strada for a very limited time.
“This new venue is all about delighting and surprising our regulars,” says Will. “We have come a long way over the years, but we would be nothing without our loyal customers.”
