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criteria coffee

A Criteria for quality, in the bag

“Anyone can learn to roast but what we’re about is a more holistic definition of what it means to be a successful roaster,” explains Craig Simon, the brainchild behind Criteria Coffee, a co-roastery and education space for coffee businesses who wish to learn the craft of roasting and all that it encapsulates – from the raw materials to the bag packaging. Read more

the bag broker

The whole package: How Little Italy Coffee Roasters boosted their brand with a new bag line

While quality is the highest priority for most Australian coffee roasters, it’s no longer enough to stand out in the crowd. The face of a roaster is on the bag, and as such, the packaging is a core part of a roaster’s brand and commercial success.

This paper discusses the role of packaging in the coffee industry, and the benefits a roaster will see from distinctive bag branding, with particular focus on the experience of Little Italy Coffee Roasters with their planned roll out of specialty coffee bags through packaging partner The Bag Broker.

Download the white paper to find out more:

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