Imagine the day coffee shops around the country place a ‘closed indefinitely’ sign on their shop door. Imagine the end of the World Barista Championship when there’s no longer any quality coffee to showcase, or replacing your morning coffee with a green smoothie.
The idea of a world without coffee is incomprehensible to many, but possible, with studies already predicting that by 2050 demand will double while suitable land for coffee production will be half of what it is today.
In the 2014 hit song Budapest, British artist George Ezra describes the city as a “hidden treasure chest”. Soon enough, that treasure chest of specialty coffee coffee shops, historic pubs, thermal baths, royal palace, and vibrant night life will be on display when the international coffee community unites for World of Coffee (WOC) and the World Coffee Championships. Read more
La Marzocco has announced the opening of a new branch office in Germany, La Marzocco Deutschland GmbH.
In light of a booming specialty coffee market in Germany, the territory has become strategic for La Marzocco to endorse its brand, raise coffee quality awareness, and help elevate the barista profession while setting trends and sharing industry innovations. Read more