In specialty coffee shops around the country, menu boards mark top coffee prices anywhere between $6 to $16 per cup. To the uneducated coffee consumer, it’s ludicrous. To specialty coffee professionals, it’s not enough.
Campos Coffee Founder Will Young has always paid more than the average price for his specialty coffee purchases, and has reflected that quality in cup prices. But Will doesn’t want to be among the minority paying more and charging more for specialty coffee, he wants others to join in. Read more
For years, consumers have received takeaway coffees, assuming their order matches the same volume of liquid had they had time for a sit-down experience, but it doesn’t.
According to Veneziano’s Craig Simon, there has been no way for café owners to ensure consistency between dine-in and take away cups, with most disposable coffee cups larger than the volume advertised, resulting in a completely different taste experience for the customer. Read more