When 2012 World Brewers Cup Champion Matt Perger made a speech about his involvement in the development of Eversys’ new machine at Host Milan 2017, he spoke about the consumer mentality of ‘guilt’ that harmed the sales of 1950s US brand Betty Crocker.
The promising product took a dive when home cooks were unable to admit to partners they baked a cake from a packet mix instead of taking the time to make the product from scratch. Matt told audiences that the coffee industry had experienced a similar ‘guilt trip,’ with industry members conditioned to look at a superautomatic machine and think of “low quality”, and a “non-player” in the market, which has held back consumer support. Read more
Baristas strive to control each element of coffee production, from processing methods and roasting through to grind consistency and temperature profiling. Water is another element not to forget. If you use the water straight from your tap and let it run through a coffee machine, chances are that rare, expensive Panama Gesha you’ve just added to the menu will be lacking in the flavour profile it deserves. That’s why most cafés implement water filtration systems – to control water’s impact on coffee flavour and maximising the lifetime of the espresso machine at the same time. Read more
In the past year, café owners across the country have reassessed the environmental impacts of their processes and products. For many, this has involved buying organic coffee, or a change in paper cup manufacturer or the way leftover coffee grounds are collected. But what about the packaging materials used to sell wholesale bags of beans?
“For companies that want to embody a completely sustainable ethos and reduce their carbon footprint in their operations with a clear environmental conscience, we believe Goglio’s new plant-based bio-laminate is the best way. To our knowledge, it’s the only offering of its kind on the market,” says Jet Technologies’ General Manager Daniel Malki. Read more
Water makes a long journey to get to our drinking tap – from its starting point as rainfall over mountains, through the natural environment, treatment plants, and pipes. Along the way, it picks up a little bit of everything it touches, including minerals, rust, and organic residues. Read more