Change Coffee declares war on poverty

 World Vision Australia’s first social enterprise Change Coffee is donating 100 per cent of its profits to help combat the issue of women living in poverty.

Change Coffee is selling three varieties of Fairtrade coffee online and in cafés, including its Purpose Blend, Ethiopian Yirgacheffe, and a decaf option. All are available for purchase ground or as whole bean.

“The brand’s business model incorporates strategies to innovate social change. From crop-to-cup, the coffee is ethical, socially responsible, and accountable,” says Simone Dowding, Head of Social Enterprise at World Vision Australia and Head of Change Coffee.

Simone is also an ambassador and regional leader of Conscious Capitalism Australia and says she is passionate about designing business models that contribute to social causes.

“Governments and charities are struggling to address rising social and environmental challenges by themselves, which has created a window for businesses ­– and in this case cafés – to play a larger, more purposeful role,” she says.

According to Change Coffee’s research, more than 1.5 billion cups of coffee are consumed per day around the world.

“We are all in this together. This isn’t just about the coffee, it’s about starting a movement that empowers businesses and their customers to choose products that are contributing to a better planet for us all,” Simone says.

The initiative is part of World Vision’s wider strategy to eradicate global poverty by 2030.

For more information, visit www.changecoffee.com.au

 

 

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