Coffee Machine Technologies unveils Fiorenzato rebrand

Fiorenzato grinders

Italian grinding manufacturer Fiorenzato has undergone a brand renewal consisting of a modern logo and corporate identity.

According to Coffee Machine Technologies (CMT), Australian distributors of Fiorenzato grinders, the brand’s intent is to communicate innovation based on experience, and to provide a glimpse into the future.

The actual geometry of the grinder has inspired Fiorenzato’s new logo, which represents a phoenix. It is a symbol of rebirth and is linked to the city of Venice – Fiorenzato’s Italian roots.

Fiorenzato has also recently updated its Pro line of professional coffee grinders, featuring a powerful detachable grinding chamber that is easy to release.

This innovation allows baristas to operate the grinder in a simple, intuitive, and fast way without modifying the grinding point setting.

For more than 80 years, Fiorenzato has been designing and manufacturing professional grinders and dosing grinders, capable of grinding consistently. Its latest generation solutions are designed for bars, hotels, and coffee shops around the world.

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