Colombia chosen as portrait country for World of Coffee Amsterdam

The Specialty Coffee Association (SCA) has announced Colombia as this year’s official Portrait Country at World of Coffee Amsterdam (WOC).

Taking place this year at Rai Amsterdam from 21 to 23 June, WOC is Europe’s largest coffee trade show featuring the latest innovations and attracting thousands of professionals every year.

Each year, the SCA partners with a coffee producing country to highlight the work of its farmers and the unique characteristics of their coffees. This year, Colombia, represented by the brand Café de Colombia, the brand representing 550,000 Colombian coffee growing families, is the official Portrait Country.

Café de Colombia’s participation at WOC is a testament of the country’s impact on the specialty industry, which has seen the launch of several Colombian single original coffee editions in 2018, and a recognition of the quality, diversity, and sustainability of Colombian coffee.

Juan Valdez, a fictional character yet the iconic representative of Colombia’s coffee farmers, said, “To understand why Colombian coffee is among the best in the world, you must know that the lives of more than 550,000 families are all about coffee. For us, coffee is not only our work — coffee is our culture.”

Colombia is a leading coffee producing country and top washed Arabica producer will feature at World of Coffee.

In Colombia coffee is grown throughout its three mountain ranges, the Eastern, Central, and Western Andes, as well as in the Sierra Nevada de Santa Marta. These factors as well as the rich and variant climate, topography, soil, and culture allow for a unique array of diverse, unique, and fresh coffees available all year round.

With a special program developed for this year’s event, Café de Colombia will showcase the country’s diverse offering of coffees throughout the show.

This year’s WOC festival will highlight innovation, entertainment, and knowledge. The event will host more than 250 international exhibitors on the show floor, and feature the 2018 World Barista Championship, SCA Lecture Series, Cupping Rooms, Brew and Espresso Bars, Sustainability Forum, Best New Product Awards, The Henk Langkemper collection of vintage espresso machines, Automating Excellence, a space where visitors can taste the finest Cup of Excellence coffees made by a selection of the most innovative, fully-automated machines, and more.

Entrance tickets are available online. For tickets and more information, visit

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