Australian Mushrooms is offering Australian cafés the chance to win $10,000 by creating their own signature Mushrooms on Toast dish throughout September and October.
“Mushrooms are the ideal canvas for the ultimate breakfast, lending themselves to any flavour profile with their own unique earthiness. We’d love to see Aussies getting creative and experimenting with the Mighty Mushie to create new taste sensations,” says internationally renowned chef Jason Roberts, who has partnered with Australian Mushrooms.
Australian cafés are encouraged to share the winning entry on social media with the tag @australianmushrooms and #mymushroomtoast. Entries will be judged by a panel of food and horticulture industry representatives, with the winning café crowned the maker of the best Mushrooms On Toast dish, and will receive $10,000 to spend on their business.
The incentive comes after new research from Pureprofile, on behalf of Australian Mushrooms,
revealed that 43 per cent of Australians believe the menu at their local café does not offer enough variety and they’re starting to find themselves bored with current menu options.
Of the 1002 Australians involved in the August 2022 survey, more than a third stated that the food and coffee quality was their favourite thing about dining out, at 31 per cent, however, 39 per cent called for their local café to update their menu every one to two months.
Nearly a quarter (24 per cent) of café-goers reported that they would order Mushrooms on Toast if it were available over other popular breakfast dishes like bacon and egg, which 60 per cent of Australians ranked as what they’re most likely to order, closely followed by eggs on toast at 52 per cent, and avocado on toast at 48 per cent.
Australian Mushroom Grower, Georgia Beattie says the agaricus bisporus, or white button mushrooms, are an extremely sustainable and nutritious ingredient that could be considered a great option to any café menu.
“They grow in compost and recycled food not requiring much land and they can also be recycled into the earth to lend their nutrients back to other growing foods,” Georgia says. “They also boost the nutritional value of a meal, thanks to their unique blend of vitamins, minerals, and antioxidants. I’m proud to be one of the 77 plus Australian Mushroom growers in the country who supply both businesses and Aussies alike.”
Australian cafés can visit the #MyMushroomToast competition site to register for the competition. The competition ends 31 October 2022.
For full competition details, visit: https://australianmushrooms.com.au/foodservice/competition/