• About
  • Subscribe
  • Advertise
  • Contact
  • MICE
Saturday, July 12, 2025
Newsletter
SUBSCRIBE
  • Coffee News
  • Features
    • Industry issues
    • Interviews
    • Knowledge leader
  • Coffee community
    • Competitions
    • Events
    • Get to know
    • People
    • Sustainability
  • Industry insights
    • Café insights
    • Green bean
    • Manufacturers
    • Milk and alt milks
    • Roasters
  • Skills & education
    • Business advice
    • How to
    • Latte art
    • Recipes
    • Research
    • Tutorials
  • Equipment & tech
    • Automation
    • Coffee machines
    • Grinders
    • Milk steaming
    • Roasting technology
    • Technology
  • Café scene
    • Australian Capital Territory
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia
    • New Zealand
No Results
View All Results
  • Coffee News
  • Features
    • Industry issues
    • Interviews
    • Knowledge leader
  • Coffee community
    • Competitions
    • Events
    • Get to know
    • People
    • Sustainability
  • Industry insights
    • Café insights
    • Green bean
    • Manufacturers
    • Milk and alt milks
    • Roasters
  • Skills & education
    • Business advice
    • How to
    • Latte art
    • Recipes
    • Research
    • Tutorials
  • Equipment & tech
    • Automation
    • Coffee machines
    • Grinders
    • Milk steaming
    • Roasting technology
    • Technology
  • Café scene
    • Australian Capital Territory
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia
    • New Zealand
No Results
View All Results
Home Cafe Scene South Australia

Fresco-Bah

by Shanna Wong
June 25, 2021
in South Australia
Reading Time: 3 mins read
A A
Fresco Bah
Share on FacebookShare on Twitter

When it comes to running a café, Roger El-Awar has one simple philosophy: give the customers what they want. That maxim has served him well since opening his second Fresco-Bah on Pirie Street in September.

“There’s about 1400 people working in the building and they were after something new and fresh,” Roger says. “Our café has a very homely, authentic kind of feel to it. We’ve got the ladies making fresh, home cooked meals and our menu changes pretty much every day. We back that up with fast service and great food and coffee.”

The foyer-based original café on Pulteney Street doesn’t catch as much foot traffic as the new street facing site, but Roger was still able to build a large following that encouraged him to expand the business.

“I was actually approached by customers at our other store that mentioned this space was vacated and asked me if I’d think about opening something in the spot. Because we have such a loyal clientele base at the first store, I decided to open a second rather than relocate,” he says.

“We committed to this place just before COVID hit, then afterwards, still made the decision to go ahead with it, but delayed the timing of opening by about six months. It was a bit of a gusty move, but it’s been rewarding and I definitely don’t regret it.”

Fresco-Bah serves Crave from Veneziano Coffee Roasters for its house blend, alongside single origins for cold brew and black coffee.

“Before I went ahead with Crave, we had a few tastings and decided we needed something strong, with the kick a lot of our corporate customers are after,” Roger says.

“We’ve been partnered with Veneziano for the last two years and they’ve been really good to us. Our rep Peter is very hands on, you call him, he’s there and will make things happen. They’ve also got a top of the range training facility at their warehouse in North Adelaide where the head trainer Mike [Wells] trains all of our staff. It’s all helped us grow our business.”

Roger says he has enjoyed seeing people be receptive to the new café.

“I had a vision with this café and completely changed the way the previous fit out looked,” he says. “I had a blank canvas to work with, put my ideas together and before you knew it, it all came into shape.”

Fresco-Bah
151 Pirie Street, Adelaide, South Australia 5000
Open Monday to Friday 6:30am to 4pm
(08) 8359 2224

This article appears in the June 2021 edition of BeanScene. Subscribe HERE.

Tags: AdelaidecovidFresco-BahRoger El-AwarVeneziano Coffee Roasters

Related Posts

Image: Pickle in the Middle

Pickle in the Middle

by Staff Writer
May 5, 2025

True to its name, Pickle in the Middle is a celebration of all things pickled. Luke Halloran, who owns the...

Jibbi & Co offers a bit of everything, including pasta, breakfast options, and a range of fresh cold-pressed juices. Image: Najib Karam.

Jibbi & Co

by April Hawksworth
March 4, 2025

Since the age of 10, Najib Karam and his brother Joey have spent much of their time in cafés, growing...

Homesick

Homesick

by Hayley Ralph
February 1, 2024

Homesick has already created a name for itself in seaside Henley Beach after opening in November 2023, attracting customers looking...

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

BeanScene Magazine is committed to promoting, enhancing and growing the coffee industry in Australia as it’s coffee news has captured the attention of coffee roasters, bean and machine importers, café owners, café chain owners and executives, and many of the auxiliary products and services that support the coffee industry in Australia and around the globe.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Beanscene

  • About
  • Contact
  • Advertise
  • Subscribe
  • Latest magazine
  • Terms & conditions
  • Privacy collection notice
  • Privacy policy

Popular Topics

  • Coffee news
  • Features
  • Coffee community
  • Industry insights
  • Skills & education
  • Equipment & tech
  • Cafe Scene

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
SUBSCRIBE
  • Coffee News
  • Features
    • Industry issues
    • Interviews
    • Knowledge leader
  • Coffee community
    • Competitions
    • Events
    • Get to know
    • People
    • Sustainability
  • Industry insights
    • Café insights
    • Green bean
    • Manufacturers
    • Milk and alt milks
    • Roasters
  • Skills & education
    • Business advice
    • How to
    • Latte art
    • Recipes
    • Research
    • Tutorials
  • Equipment & tech
    • Automation
    • Coffee machines
    • Grinders
    • Milk steaming
    • Roasting technology
    • Technology
  • Café scene
    • Australian Capital Territory
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia
    • New Zealand

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited