• About
  • Subscribe
  • Advertise
  • Contact
  • MICE
Tuesday, May 13, 2025
Newsletter
SUBSCRIBE
  • Coffee News
  • Features
    • Industry issues
    • Interviews
    • Knowledge leader
  • Coffee community
    • Competitions
    • Events
    • Get to know
    • People
    • Sustainability
  • Industry insights
    • Café insights
    • Green bean
    • Manufacturers
    • Milk and alt milks
    • Roasters
  • Skills & education
    • Business advice
    • How to
    • Latte art
    • Recipes
    • Research
    • Tutorials
  • Equipment & tech
    • Automation
    • Coffee machines
    • Grinders
    • Milk steaming
    • Roasting technology
    • Technology
  • Café scene
    • Australian Capital Territory
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia
    • New Zealand
No Results
View All Results
  • Coffee News
  • Features
    • Industry issues
    • Interviews
    • Knowledge leader
  • Coffee community
    • Competitions
    • Events
    • Get to know
    • People
    • Sustainability
  • Industry insights
    • Café insights
    • Green bean
    • Manufacturers
    • Milk and alt milks
    • Roasters
  • Skills & education
    • Business advice
    • How to
    • Latte art
    • Recipes
    • Research
    • Tutorials
  • Equipment & tech
    • Automation
    • Coffee machines
    • Grinders
    • Milk steaming
    • Roasting technology
    • Technology
  • Café scene
    • Australian Capital Territory
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia
    • New Zealand
No Results
View All Results
Home Coffee community

Get to know the Australian Coffee in Good Spirits 2024 Champion Serene Yu

by Staff Writer
October 22, 2024
in Coffee community, Get to know
Reading Time: 4 mins read
A A
Image: Australian Specialty Coffee Association.

Image: Australian Specialty Coffee Association.

Share on FacebookShare on Twitter

The Australian Coffee in Good Spirits Champion on learning from the industry’s masters, breaking rules, and whether she’ll return to the competition.

Where and when was your first job in coffee?

Around 15 years ago, I worked at Bespoke Café in Hong Kong as an all-rounder. This sparked my interest in coffee and, after gaining more skills, I moved to a specialty coffee shop. There, my mentor Lok taught me about filter coffee and the differences between various origins and processing methods.

How did you get into roasting?

After university, I moved back to Australia to continue my coffee journey. In 2022, while working as a barista, I felt a strong desire to upskill in roasting coffee.

Before the pandemic, Bruno [Maiolo, President of the Australian Specialty Coffee Association] and I had met through judging competitions together. When the ASCA Central regional competition came to Sydney in 2022, I had the chance to reconnect with him. At the time, Bruno was about to undergo shoulder surgery and needed assistance. He offered me the opportunity to learn the practical skills of roasting. I was deeply grateful for the opportunity. After his recovery, in 2023 I went on to set up my own roastery, Smay Coffee Roasters.

What’s your favourite part about being a coffee roaster?

I love hearing how people experience my coffee. I really enjoy having the freedom to fine-tune each roast, experimenting with water and sugar to bring out the best flavour.

It’s especially rewarding when people appreciate a coffee that reflects my own taste. I aim to create a more developed roast, which contrasts with the current trend of lighter roasting. Even though my roasts might be slightly darker, they don’t come across as heavy or bitter. This approach helps home brewers enjoy an easier brewing experience and balanced taste.

What inspired you to compete in the Coffee in Good Spirits competition?

Patrick Rolf’s book, From Nerd to Pro: A Coffee Journey. His story shows how competitions can be a fantastic way to sharpen your skills, quickly gain a lot of knowledge, and meet incredible people.

Even though I didn’t have a bartending background, I picked up a lot about classic cocktails during my first year of competition in 2023. I learned that in the competition, coffee isn’t just about being perfectly extracted: it plays a supporting role in the cocktail.

In 2023, I lost marks for my second drink because I broke one of the rules. This motivated me to compete again this year as I wanted to see how much I could improve.

How did it feel to win the Australian championships?

I couldn’t believe it. I was so cautious not to break any rules and read them over and over in preparation.

Finding out I’d won was pretty stressful because it quickly dawned on me that I only had one month to prepare for the World Coffee in Good Spirits Competition in Denmark in June. I went out for drinks with the other competitors and judges to celebrate, but I couldn’t stop thinking about it. Thankfully, previous winners Danny Andrade and Danny Wilson were there and so generous with their advice.

What did you learn from competing on the world stage?

I learned a lot about logistics, like how to pack all your tools, equipment, and ingredients within the baggage limits and make sure nothing leaks.

More importantly, I learned the value of staying humble and being generous with my knowledge. I was truly grateful for the support and honest feedback I received from everyone in the coffee community before heading to Copenhagen.

Will you compete again?

Yes, but I haven’t decided when. Although the experience is rewarding, the process is also very stressful. That said, as soon as the World Championships were over I was already thinking about concepts for the next competition. Let’s wait and see. 

This article appears in the October/November 2024 edition of BeanScene. Subscribe HERE.

Related Posts

Blake Carpenter has risen through the ranks of The Bean Cartel.

The Bean Cartel’s Blake Carpenter on coffee sales success

by Staff Writer
May 5, 2025

From packer to sales manager at the age of just 25, Blake Carpenter of The Bean Cartel reveals how his...

Glen Crompton. Image: Rocket Coffee

Meet the Co-Founder of New Zealand’s best coffee shop

by April Hawksworth
April 7, 2025

Glen Crompton, Co-Founder of Rocket Coffee in Hamilton, reflects on 30 years in the industry and being named the best...

Reynold Poernomo

Get to know MasterChef alum Reynold Poernomo

by Staff Writer
April 1, 2025

The MasterChef alum on creating a complete dining experience at KOI Experiential, his new KOI Dessert Bar in Melbourne, and...

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

BeanScene Magazine is committed to promoting, enhancing and growing the coffee industry in Australia as it’s coffee news has captured the attention of coffee roasters, bean and machine importers, café owners, café chain owners and executives, and many of the auxiliary products and services that support the coffee industry in Australia and around the globe.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Beanscene

  • About
  • Contact
  • Advertise
  • Subscribe
  • Latest magazine
  • Terms & conditions
  • Privacy collection notice
  • Privacy policy

Popular Topics

  • Coffee news
  • Features
  • Coffee community
  • Industry insights
  • Skills & education
  • Equipment & tech
  • Cafe Scene

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
SUBSCRIBE
  • Coffee News
  • Features
    • Industry issues
    • Interviews
    • Knowledge leader
  • Coffee community
    • Competitions
    • Events
    • Get to know
    • People
    • Sustainability
  • Industry insights
    • Café insights
    • Green bean
    • Manufacturers
    • Milk and alt milks
    • Roasters
  • Skills & education
    • Business advice
    • How to
    • Latte art
    • Recipes
    • Research
    • Tutorials
  • Equipment & tech
    • Automation
    • Coffee machines
    • Grinders
    • Milk steaming
    • Roasting technology
    • Technology
  • Café scene
    • Australian Capital Territory
    • New South Wales
    • Northern Territory
    • Queensland
    • South Australia
    • Tasmania
    • Victoria
    • Western Australia
    • New Zealand

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited