During November 2013, Coffee Supreme’s flagship café in Auckland, Good One, underwent renovations, expanding their back street site to facilitate more of what they have been doing for the past five years.
“We took a bit of a gamble in breaking a few of hospitality’s golden rules; must have high-density daytime foot-traffic, visibility, and easy parking,” says Coffee Supreme’s Managing Director Al Keating. “Naturally, when we proposed to set up shop in an old manufacturing building down a skinny back street in Ponsonby, there were a few scoffs and eyebrows raised.”
Good One first opened in 2008 to showcase Coffee Supreme in Auckland. “We’ve always believed there’s no better way to win friends and influence people than to sit them down at your own table with a mug of great coffee,” says Al. “So when we began trying to crack the Auckland market we figured we’d better start by building a table, and brewing some coffee.”
Visitors to Good One will enjoy abundant natural light, a customised Slayer Espresso machine, hand-painted signage, and ample splashes of Good One’s signature yellow throughout.
“The Good One brand takes inspiration from early 20th century American automotive packaging,” says Jonny Calder, Supreme Sales Manager and Project Designer.
Guests can sit and sip their brew among the extensive collection of over 4500 National Geographics. The earliest National Geographic on display dates back to 1917.
Since reopening, customers have been enjoying a simplified coffee menu with two contrasting coffees being brewed on a Fetco Batch brewer at any one time. This machine allows for complete control over brewing parameters and the production of consistent quality coffee.
“It’s slowly enticing people away from their regular espresso drink and into something new,” says Jonny. Good One baristas serve up Supreme’s signature blend, Supreme, as well as a single origin or seasonal blend, all through their customised glass-paneled Slayer.
The range of coffee is accompanied by savory and sweet treats made by Little & Friday.
For those looking to delve deeper into the origins of coffee, Good One hosts free coffee tastings in their new training room every Thursday morning.