Grinders Coffee announces new packaging

Grinders Coffee

For the first time in over five years, Grinders Coffee has a fresh new look, available in cafés and restaurants across Australia from October 2022.

As one of the leading coffee brands in Australia, Grinders Coffee’s new premium look includes its Classic, Foundation and Source blends.

As part of the design change, Grinders is also launching a new blend Four Three Eight, a dark roasted, smooth finish bean. Four Three Eight is a 100 per cent Arabica blend sourced from the Espiritu Santos area of Brazil, and the highlands of Papa New Guinea. Created to compliment any milk coffee, Grinders says consumers will experience a well-rounded chocolate and malt flavour with a lingering aftertaste.

Grinders Coffee’s new look but same fresh beans are roasted and packed in Melbourne.

The new premium packs have illustrations on the side that speak to the Grinders philosophy, connecting each of its major pillars through fun and light-hearted attitude.

From humble beginnings in Lygon street, Melbourne, where the first espresso in Australia was poured, Grinders has grown into a quality roaster supplying to cafés, restaurants, and leading retailers across Australia. It is now Australia’s fifth largest coffee roaster.

Sixty years on, Grinders is one of Australia’s most trusted coffee brands, but remains true to its heritage established by Giancarlo. With the help of its master roasters and bean hunters, Grinders beans are sustainably sourced and roasted to perfection to create a confluence of flavour and aroma that makes the coffees unique.

According to the company, it’s a process it has mastered over generations and continues to tweak and perfect to taste every day.

For more information, visit the Grinders Coffee website.

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