Grinders Coffee launches new brand platform


Grinders Coffee has announced the launch of its brand platform, ‘Grounds for a Good Day’, to showcase how a Grinders Coffee can transform life’s everyday moments.

The roaster has collaborated with illustrator Georgia Perry whose joyful print and pattern-focused illustrations playfully interact with packshot photography to remind consumers of the positive influence a good cup of coffee can have on different moments throughout the day.

“There’s a simple truth behind this idea: coffee makes everyday moments that little bit better,” says Burcu De La Cruz, Marketing Manager at Coca-Cola Europacific Partners.

“Being born and bred in the Italian neighbourhoods of Australia’s original coffee scene, Melbourne, Grinders is an authority on the subject. Since 1962, Grinders has been dedicated to bringing good coffee to Aussie’s, laying the foundations for the way we all enjoy it today.”

The new ‘Grounds for a Good Day’ brand platform is rolling out nationally in OOH, point of sale, digital and social media.

For more information, visit the Grinders Coffee website.

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