Grinders Coffee new packaging

Grinders Coffee

Grinders Coffee is introducing new packaging with a simple design and better colour cues to differentiate its blends. Its new-look bag also features flavour descriptors at the top, and, of course, it still has the freshness valve on the back.

In addition, Grinders is evolving its logo to a more refined, unified trademark that continues to build on the strength Grinders has as a Melbourne-based coffee roaster.

Grinders is also updating its coffee names to more modern names that reflect what’s in the bag. Its Brazil blend will be renamed Classic, Crema to Foundation, and Organic to Source. 

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