According to Grinders Coffee Roasters, McCrindle Research states the Australian coffee market is among the strongest in the world, with 75 per cent of all Australians consuming at least one cup of coffee daily.
Since opening Grinders at Lygon Street, Melbourne, in 1962, Giancarlo Giusti has been at the forefront of Australia’s ongoing coffee culture evolution. This year, Grinders marks its 60th anniversary in Australia.
“The common misconception is that Italians are the world’s most cluey coffee consumers but actually – and especially during the past decade or so – Australians might be putting the Italians to shame. I think Australians now know more about coffee than Italians do,” says Giancarlo.
According to Statista, the coffee segment in Australia generated $7.7 billion in 2021, and Australians collectively consume more than 37 million kilograms of coffee per year.
Grinders ranks the latte as Australians’ most popular coffee, closely followed by the flat white. More women buy coffee at Grinders than men, and 25 to 34-year-olds are the most dedicated coffee drinkers of the nation.
Grinders has also noticed an increase in Australians’ appetite for non-dairy alternatives. Statista indicates that even though Aussies consume 97 litres of milk per person a year, there’s an increasing shift towards plant-based alternatives. Among these, soy milk is still the most popular at 47.6 per cent, closely followed by almond milk at 44.2 per cent.
Sixty years on, Grinders says it’s still leading the way in coffee and is today one of Australia’s most trusted coffee brands, but remains true to its heritage established by Giancarlo.
“As a company, we respect where we came from and at every stage of our journey we are listening to people, to our customers, and adapting to always satisfy Australian taste buds,” Grinders Marketing Manager Burcu De La Cruz says.
“We like to think we are leading the way in Australia for sustainable coffee with our partnership with Rainforest Alliance, our supply chain operations, with a mission for all our packaging to be 100 per cent recyclable by 2025 and as one of the first business in Australia to introduce compostable coffee capsules last year as a commercial roaster.”
In celebration of its 60th anniversary, Grinders is running a consumer promotion asking café patrons to answer, ‘How does your café give you the Grounds for a Good Day’, with answers being shared via Grinders’ social media platforms. There limited-time promotion includes a major $10,000 prize plus daily prizes.
MasterChef Australia contestant, Dan Dumbrell, has also created a special coffee chocolate fondue recipe in celebration of Grinders’ 60th anniversary.
“What really sets Grinders Coffee apart is the distinct differences between their coffee beans, their new single origin Nicaragua Blueberry Candy has flavour profiles of juicy blueberries and creamy caramel which works perfectly in this fun retro coffee chocolate fondue number. Pair this with some fruit and savoury pastries and you’ve got yourself a winning brunch spread,” says Dan.
For more information visit: https://www.grinderscoffee.com.au/
