Vienesse coffee roaster Julius Meinl is expanding its cold drinks offerings with the launch of a new Cold Brew coffee range for hotels, restaurants and cafés globally.
“We’re incredibly proud to be launching our latest innovations,” says Christina Meinl, Julius Meinl’s Head of Innovation and Vice President of the global Specialty Coffee Association.
“Several years in planning – from the search for perfect coffee bean farm lots, to testing optimal brewing times and piloting the concept in select markets to gauge consumer reactions – our cold drinks offering has been a labour of love for the brand.”
Julius Meinl’s unique brewing method sees fresh, cold water mixed with coffee that is specially ground for this purpose, and then brewed cold for 12 hours.
This lengthy process allows for the development of subtle notes and a natural sweetness in the coffee. Brewed from 100 per cent Arabica beans, roasted at Julius Meinl’s Viennese atelier, the blend is particularly well suited for preparing this specialty drink.
The versatile nature of the brew means it can be served on its own, or as a component to provide a caffeinated kick to cocktails, allowing baristas to experiment with flavours and add a flair of creativity to their drinks offerings.
Julius Meinl launched its new iced tea range, Tea on the Rocks, alongside the new Cold Brew.
Tea on the Rocks was specially developed for use in iced teas and created with ingredients chosen to optimise flavour extraction during tea preparation.
The real tea offering is not pre-bottled, instead made fresh every day. It does not rely on sweeteners or stabilisers for its taste.
Julius Meinl is introducing four core flavours to the range: Traditional Pure Black, a balanced and flavoursome tea; Exotic Mango and Strawberry, a gentle black tea with fruity notes; Tropical Fields of Green, drawing flavour from Sencha tea and complemented by citrus flavours; and Red Berry Temptation, a bright red infusion with a sharp kick and a full taste of berries.
The Austrian-based Julius Meinl is a global ambassador for Viennese coffee culture with restaurants and business customers in more than 70 countries that use Julius Meinl coffee and tea.
Julius Meinl’s Tea on the Rocks and Cold Brew packages are now available globally.
For more information about Julius Meinl visit www.meinlcoffee.com.