Jura introduces the X10 coffee machine, featuring new cold-brew technology to deliver a full spectrum of specialist beverages.
Automated coffee machine company Jura is no stranger to the ever-evolving nature of the coffee landscape. Producing technology for the commercial market, the company was quick to act when it saw growing demand for an automated machine with cold-brew functionalities.
“We conducted a lot of research and noticed the popularity of iced coffee, not only in the European market but especially here in Australia,” says Jura Managing Director George Liakatos.
“From there we decided to create the X10, which incorporates a cold-brew system to deliver a full spectrum of hot and cold coffees.”
The X10 can produce up to nine different cold coffee specialties, made possible by the extraction process developed by Jura’s team of engineers.
“In this process, cold water passes through freshly ground coffee as it pulsates under high pressure with a slow cycle frequency. This allows the aromas of the coffee to be absorbed by the water,” he says.
It’s this functionality, George believes, that makes the X10 an ideal coffee machine for the office as it caters to “everyone’s coffee preferences.”
“Where you have a lot of people, you have a lot of different tastes. The X10 can deliver a total of 35 specialty coffees from one machine,” he says.
Throughout Jura’s history, its mission has always been to create machines that produce high-quality coffee. Although each feature of the X10 is carefully designed to do this, George believes equipping it with a good grinder was one of the most essential to achieve their goal.
“Having cold and hot brewing technology in an automated machine means you need to adjust the grinder between settings,” he says.
“For the X10, we integrated our new professional Aroma Two Plus grinder, which features a Relax Mode. This automatically removes any residual coffee in the grinder, allowing the user to adjust settings with ease. It also ensures coffee remains fresh.”
Designed for efficient workflow, the X10 also features a Claris Pro water system and a fully integrated automatic milk-system cleaning solution. According to George, the combined benefit of these is reduced maintenance.
“In a workplace setting or where you have multiple users, you want to simplify your coffee machine as much as possible,” he says.
“Milk-system cleaning is a daily operation that can take time. With this integrated solution it only takes a couple of minutes. The beauty of this is it doesn’t disrupt workflow while it is cleaning.
“The Claris Pro water system is an excellent filtration system, which eliminates the need to decalcify or descale the system.”
Design was a key priority for the Jura team when developing the X10 as they wanted the machine to have a professional look to suit all manner of business settings.
“We invest a lot in the design of our machines, and the X10 is no different. It is very striking to look at,” says George.
“It comes in a dark inox colour, which is really elegant and gives it a timeless look.”
Following the launch of the model in the European market, George says it has been well received and he looks forward to introducing it to the Australian coffee scene in September 2024.
“Since entering the Australian market we have worked hard to deliver on quality and efficiency in our machines,” says George. “The X10’s combined features make it a great value proposition and we have existing customers who are keen to upgrade.”
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This article appears in the August/September 2024 edition of BeanScene. Subscribe HERE.
