La Marzocco launches Career Camp

The Australian Specialty Coffee Association (ASCA) Symposium will commence a jam-packed week of events in the lead-up to MICE on Monday 27 March.
The event, titled Secrets of Specialty, how to run a successful café, will take place at Mercure Treasury Gardens in Melbourne.

“The ASCA Symposium is designed for café owners who want to learn more about improving their business. This is a great opportunity to maximise a dedicated week of coffee activities in Melbourne. I encourage anyone wanting to expand their knowledge on café opporations or hear more about the supply chain to come and support ASCA’s first ever Symposium,” Sarah Baker says, BeanScene Editor and ASCA Symposium Chair.

Session 1 will talk about marketing a café in the modern digital landscape. Speakers will include Good Food Journalist Matt Holden, I Eat Melbourne Food and Coffee blogger Robert McKay, and Digital PR and Communications Expert Rachael Hedges of Wiley.

Session 2 will see business experts discuss what can make or break a café, from design through to the menu, featuring Stuart Krelle, Director of Luchetti Krelle and Eat Drink Design Award judge.

Session 3 is all about the business basics every coffee operator should know. Specialist coffee business consultants will go through some simple but effective steps café operators can take to make their businesses more profitable. Speakers include Nadi Elias, CEO and Founder of Equus Partners, and Ken Burgin of

In Session 4, café owners will learn about how the big picture of coffee fits into their business. Sources straight from origin will discuss the pressing challenges they are facing, and what it means to the future of coffee businesses, including Luis Saldanha, Cup of Excellence winner from Brazil, Australian coffee farmer Jos Webber of Kahawa Estate, and Stephen Bannister, Managing Director of Condesa.

For tickets and more information visit

Send this to a friend