Kieran Westlake elected new ASCA President

Australian Specialty Coffee Association (ASCA) members have appointed Kieran Westlake its new President.

The new board was elected at the association’s Annual General Meeting on 12 October at Criteria Coffee in Melbourne.

“It’s with absolute humility and honour I accepted the position of ASCA President,” Kieran says.

“ASCA is arguably in the strongest position since its inception in 2001 – financially, structurally and operationally.” 

Kieran credits outgoing President Brent Williams and Secretary Jeremy Regan, and Past Treasurer and Vice President Andrew Kremmer for their contributions in guiding the association on a new path.

In the past few years, ASCA has introduced the #ASCA Top 12, the Australian Coffee Chain Challenge, the Eleanor Genovese Women in Coffee Award, and continues to uphold high-quality regional and national competitions.

Kieran has lived and breathed hospitality for the majority of his life, having owned his own cafe and now working at hospitality equipment funder Silver Chef as its Head of Channel Strategy.

Kieran joined the ASCA Board two and a half years ago as Treasurer, and has since served as Vice President.

“I am excited about the opportunities we now have as an association to do some really cool things – things that have been talked about for many years, but we haven’t had the resources to act on,” Kieran says. “We can resurrect our discussions about education, develop careers and pathways in coffee, develop a sense of community, provide World Coffee Event judging pathways, opportunities for company members to further differentiate their brands in a highly competitive and fragmented market, provide opportunities for barista members to raise their own personal profiles, and brands to further their careers. All of these things are possible and with the help of the newly elected board.”

The new board includes Vice President Nic Michaelides, Secretary David Boudrie, Treasurer Chris Weasley, Roasters Guild Cam Ballard, Barista Guild Michaela G, and Ordinary members Melissa Caia and Bruno Maiolo.

The ASCA Board would like to thank Brent Williams for his five years of service as a Board member, including four years as President of the association.

“I’m really proud of how far ASCA has come in the past five years,” Brent says. “We’ve achieved so much in that time, from re-branding ASCA with the logo you recognise today, to re-structuring sponsorships in order to bring our sponsors and members the best value possible.

“The Eleonora Genovese Award is also incredibly personal to me. ASCA was the first coffee association world-wide to introduce an Award celebrating women in coffee.”

Brent also praises the work of the Competitions Committee, which runs the ASCA Australian Coffee Championships to a world standard.

“People always ask me how they can run their competitions with the same efficiency – we truly have the brains trust of the competitions world here in Australia,” he says.

Brent Williams will remain on the ASCA Board as the immediate past President.

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Image (from left to right): Bruno Maiolo, Chris Weasley, Brent Williams, David Boudrie, Nic Michaelides, Melissa Caia, and Kieran Westlake.

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