La Marzocco is sponsoring the 2024 Michelin Guide awards ceremony, which will take place in the Loire Valley, France, on 18 March.
Each year, the Michelin Guide awards Michelin stars to restaurants around the world that display excellence in cuisine. The organisation also attributes Michelin hats for chefs.
“High quality and experiences in terms of hospitality at the highest levels are values that the company has cultivated for over 90 years,” says La Marzocco CEO Guido Bernardinelli.
“This commitment is renewed by continuous research into technologies and products that can ensure excellent performance at every level, both in the professional and domestic fields.”
La Marzocco has long been a reference point in the food and hospitality sector, and its coffee machines are featured in some of the world’s most recognised Michelin-starred restaurants and gourmet establishments.
The partnership with Michelin Guide is a consequence of the company’s commitment to quality and excellence in the food and wine sector.
La Marzocco will collaborate with Swiss coffee brand Caffè Carlito to offer an artisan coffee experience for guests arriving at the ceremony in the Palais des Congrès in Tours. The brand hopes to provide a journey that will involve all the senses.
“The event, which represents one of the most coveted in the world of haute cuisine, is a unique opportunity to renew our commitment to preserving and disseminating the culture of espresso coffee, increasing its knowledge and relevance in this sector,” Bernardinelli says.