Lavazza partners with Rokit Williams Racing for Formula One Championship

Lavazza announced a partnership with Rokit Williams Racing to become an official team partner for the 2020 Fédération Internationale de l’Automobile Formula One World Championship season on 9 January.

Rokit Williams Racing’s FW43 challenger car will debut the Lavazza logo at the season-opening Australian Grand Prix on 17 March.

“Lavazza and Rokit Williams Racing share similar values, we build our businesses around passion for work and for our products,” says Claire Williams, Deputy Team Principal of Rokit Williams Racing.

The Lavazza logo will also be displayed throughout the Rokit William Racing garage and hospitality area, on branded teamwear, and on George Russell and Nicholas Latifi’s race suits.

“Through these partnerships, perfectly in line with our internationalisation strategy, Lavazza is able to develop its brand awareness and spread the Italian coffee culture all over the world,” says Sergio Cravero, Lavazza Group Chief Marketing Officer.

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