Lavazza takes to the air in new partnership with Alitalia

Italy’s largest airline Alitalia has signed a three-year partnership deal with Lavazza.

The new deal will see passengers on the Italian airline’s 147 routes able to savour an exclusive range of Lavazza’s coffees.

Travellers in all flight classes will be served Lavazza’s high-quality instant coffee from a blend of 100 per cent Arabica beans, produced especially for the Italian airline.

Business class passengers on long-haul flights will also be able to choose special coffees à la carte, among three different blends of espresso selected for Alitalia, in addition to decaffeinated and instant coffee.

The three quality espresso blends available on board include iTierra!, a fully sustainable coffee offering an intense taste with hints of chocolate; Gran Riserva, with its rich, full-bodied aroma and sweet flavour; and Gran Crema, a well-balanced classic Italian espresso.

Under the agreement between the two companies, Lavazza coffee will also be served in Alitalia lounges in Italian and international airports.

As part of its 2016 summer schedule, Alitalia flies to 97 destinations, including 27 Italian and 70 international destinations, with more than 4400 weekly flights.

Established in 1895 in Turin, the Lavazza family have owned the Lavazza brand for four generations. Lavazza is ranked in sixth place in the world roaster ranking. The Group currently operates in more than 90 countries through subsidiaries and distributors, and exports about 55 per cent of its production.

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