Lavazza to host sustainability conference and showcase ¡Tierra! at World of Coffee

Lavazza Tierra

On 7 June, Lavazza Chief Sustainability Officer Mario Cerutti will lead a conference focusing on the Italian roaster’s approach to sustainability with a deep dive on two out of the 24 ¡Tierra! projects, managed by Lavazza Foundation.

“¡Tierra! is synonymous with projects focused on the improvement and development of coffee farming communities from an economic, social and environmental point of view, as well as a range of premium blends, containing coffee from communities involved in the sustainability projects and grown in Rainforest Alliance certified coffee farms,” Mario says.

After a quick overview by Cerutti on the Lavazza Foundation, the discussion will turn to the Lambari Sustainability Project, with local agronomist Max Ochoa and coffee producer Ricardo Silva taking to the stage.

Read more:
Lavazza grants Australia special permission
Lavazza to launch three new blends at Australian Open
Lavazza chooses Australia for new product launch

Since 2010, the Lavazza Foundation, in partnership with Hanss R. Neumann Stiftung, has increased the income of small-scale coffee farmers in Lambari, Brazil by supporting climate change adaptation and good agricultural practices.

The conversation will then turn to Colombia, where the Lavazza Foundation has partnered with Carcafè to manage the Meta Sustainability Project.

Since 2013, empty plots of land in Meta have been reassigned and given back to displaced peasant families. Lavazza says farmers are slowly coming back to the region and reviving coffee production.

Project Coordinator Vivian Vasquez and Field Project Coordinator Jorge Andres Adarme Muñoz will illustrate the achievements and challenges that coffee farmers in the Meta department are facing every day.

Lavazza anticipates that the conference will end with a deep dive on how its collaboration with Rainforest Alliance has positively impacted both communities, created sustainable working conditions, and raised the coffee quality.

The presentation will take place in Manheim Room/Lecture Hall 1 at 3:45pm local time.

Lavazza will also showcase the coffees sourced from the Lambari and Meta Sustainability Projects – Tierra! Colombia and ¡Tierra! Brasile – with a fully-dedicated stand at World of Coffee in Berlin, Germany from 6 to 8 June.

A team of Specialty Coffee Association certified baristas will be on hand to serves coffees and specially crafted coffee cocktails using the two espresso blends.

¡Tierra! Colombia is a blend of washed Arabica beans Lavazza describes as harmoniously aromatic and mild, enhanced by its characteristic sweetness, refined acidity and rich body.

¡Tierra! Brasile is a natural Arabica blend. Lavazza calls it is a full-bodied and smooth-textured espresso, with notes of caramel, hazelnuts and milk chocolate.

Visit Lavazza at World of Coffee booth N21 to learn more and experience ¡Tierra! firsthand.

For more information, visit

Send this to a friend