Lavazza TOwardTOmorrow

Lavazza announces the winner of TOwardTOmorrow sustainability competition

Lavazza has announced United Kingdom artist Prickly Sauce, or Rob Thomas, as the winner of its TOwardTOmorrow artistic Instagram competition.

TOwardTOmorrow aimed to raise awareness of sustainability and align with NGOs across the world using art as a bridge to urgent change. Prickly Sauce’s artwork was selected from more than 400 entrants due to embodying Sustainable Development Goal 16: Peace Justice and Strong Institutions.

“The bound hands of justice grab tightly the fingers of the peace symbol binding both as strong institutions,” Prickly Sauce says.

“The chain pulling out sideways reinforces this strength. It feels like a strong image that visually represents the relationship and the fact that these are ultimately about people and their lives.”

TOwardTOmorrow is part of Lavazza’s “Toward2030, what are you doing?” campaign, with a grand prize of 10,000 Euro to engage global creatives in a discussion on art and the SDGs.

“We are filled with enthusiasm today for the official nomination of the winner of this innovative edition of Toward 2030,” says Lavazza Company Board Director Francesca Lavazza.

“Toward 2030 is an award-winning cultural project conceived by Lavazza’s Sustainability Department and executed in 2018/9 with the City of Turin. COVID-19 forced us to rethink 2020 plans to consider how we continue our mission in this difficult time, TOwardTOmorrow was born. The initiative offered economic support for artists and highlighted the efforts of NGOs across the world, more fundamentally it allowed us to maintain our core mission of using art to communicate awareness of the global goals in ways that were engaging and impactful.”

Charlotte Pyatt, Creative Director of the TOwardTOmorrow, says the competition was a playful way to address the global issues that have been exacerbated by the pandemic.

“The mission was to encourage artists to consider their work through the filter of the 17 Sustainable Development Goals. We couldn’t realise our efforts for 2020 in public space, and so we adapted with an online project to unite artistic and sustainability communities in a positive and meaningful way during COVID,” she says.

“Of the many aspects I am proud of for TOwardTOmorrow, I am inspired and humbled by the trust, energy and awe-inspiring work of the incredible 17 organisations we were able to align with. This was one of the most challenging aspects of this project, but certainly one of the most rewarding in demonstrating creatively and practically how art can mobilise people toward action. The level of engagement and support we have received from artists has been overwhelming, a true celebration of the transformative power of culture and its ability to affect meaningful change in the world.”