Leading coffee associations partner with MICE2024


As the one of the leading coffee tradeshows in the Southern Hemisphere, each year Melbourne International Coffee Expo (MICE) partners with the industry’s key associations.

In 2023, MICE welcomed over 11,000 café proprietors, roasters, equipment producers, service providers, and more who gathered to share knowledge, do business, and be part of one of the industry’s most dynamic events. This year’s three-day expo will be just as fun, with the added bonus of new talks, competitions, technology, and more. Meet the associations that help bring everyone together under one roof.

Australian Coffee Traders Association

This is the second year the Australian Coffee Traders Association (ACTA) will have a stand at MICE. ACTA represents the Australian coffee industry by assisting and improving the standards, promoting the image of coffee, and providing a platform for networking and furthering education. ACTA liaises with the media and regulative bodies on all aspects of the industry.

“Over the years, ACTA members have always made a point of attending or exhibiting at MICE, encouraged by its status as the leading coffee exhibition for the Southern Hemisphere. We feel it simply proves its value as a great place to meet with established clients as well as prospective clients from emerging coffee producing countries around the world,” says Joe Taweel, ACTA Chairperson.

New Zealand Specialty Coffee Association

The New Zealand Specialty Coffee Association (NZSCA) is the national industry body for specialty coffee stakeholders in New Zealand. Through the support of its memberships, the Association aims to provide a forum for communication, professional development, and coffee excellence.

“The partnership with MICE is fantastic for NZSCA and its members. With MICE’s expertise and resources, NZSCA can better support its members to attend the top industry expo by breaking down barriers to attendance and opening up new opportunities. If you’re in the New Zealand coffee industry, this event is a must. We’re proud to support our Australian coffee family and encourage Kiwi coffee enthusiasts to join them at the best of Australasia, all in one place,” says Megan Wyper, NZSCA President.

International Women’s Coffee Alliance – Australia

The International Women’s Coffee Alliance (IWCA) unites a global network of chapters and supports the work and growth of women in the international coffee community. The Australian Chapter, IWCA Australia, is a safe, inclusive coffee community fuelled by its diverse membership roles in the coffee value chain.

“IWCA Australia is excited to partner with MICE for another year. This collaboration has provided a platform for women within the global network to connect and share experiences and knowledge. It has been a significant opportunity for our Australian Chapter to educate the coffee community on the multiple challenges women face and to advocate the global mission of IWCA, empowering and recognising the amazing work of women in all aspects of the coffee industry,” says Veronica Ponce, IWCA President.

“MICE is a major coffee trade show that connects the supply chain. Attending this event can be an excellent opportunity for anyone seeking to broaden their network and enhance their knowledge and skills in the specialty coffee industry. You can meet other industry professionals in person, share experiences and ideas, and explore ways to collaborate for a more sustainable and equitable coffee industry.”

Italian Chamber of Commerce and Industry, Melbourne

The Italian Chamber of Commerce and Industry (ICCI) is a not-for-profit organisation supporting and promoting “Made in Italy” and bilateral trade between Italy and Australia through proactive consultancy and skilled project management. ICCI continuously strives to add value to its members and partners by understanding, assisting, and interpreting their business needs, via solution-based outcomes.

ICCI Melbourne is a member of Assocamerestero, the worldwide association of Italian bi-national chambers. With chambers in 58 countries, 20,000 global members, and over 300,000 businesses connected, ICCI Melbourne has the world at its fingertips. Between Italy and Australia, and using the Italian Chambers of Commerce global network, ICCI Melbourne provides comprehensive and dedicated business services to assist businesses in making the most of each possibility.

Find out more about the expo and secure your ticket for MICE2024 here.

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