Reusable drinkware manufacturer made by Fressko will be returning to MICE2023 with some exciting new additions, including its largest coffee cup to date.
made by Fressko Partnerships and Operations Manager Hayley Culley says the addition of a 16-ounce cup has been a “natural progression” for the company to undertake.
“We started with the 12-ounce cup, and then moved to the eight-ounce cup because there was demand for it in the Melbourne coffee industry,” says Hayley. “After those, we soon had a lot of people asking for a bigger size.”
The decision to add the 16-ounce cup was also fuelled by the company’s desire to further its expansion into the United States, where Hayley says the demand for a larger coffee cup is even stronger.
“We’ve just relaunched in the US with a new warehouse,” she says. “It’s a focus for us to re-grow the brand’s presence there since international expansion is always a priority.”
There are a number of aspects in play when made by Fressko produces a new product, but one factor remains at the forefront of the company’s decision-making.
“It’s not so much about retail feedback as it is consumer feedback,” says Hayley. “We get a lot of people emailing in their requests.
“We have our own ideas and things we want to bring out, but we take feedback from our consumers really seriously. We know what we like, but we are only a small pool of data.”
While the new larger cup has been built with input from customers, the made by Fressko team have put their market experience to use with the introduction of new colour options.
made by Fressko currently has 13 colour options available, with two more choices unveiled at MICE: Oat and Emerald.
“We do get asked for new colours all the time but this was very much a Fressko decision,” says Hayley.
She says the process behind bringing in new colours is a long and arduous one, with plenty of debates involved.
“It’s natural to have a personal preference,” she says. “Taking all of our preferences and putting them alongside what the customers are asking for, needs to end in a happy balance.”
That balance, is an extension of the brand’s original colour palette.
“The new colours are for the coffee connoisseurs that take their coffee seriously while also wanting a premium- looking cup,” Hayley says. “We do accommodate to the playful, fun side as well, but these particular colours are very classy and play towards the high-end market.
“We want [made by] Fressko to be seen as a timeless, high-quality brand. They are classic colours that are really beautiful for winter.”
These new additions, along with the 16-ounce cup and the full range of made by Fressko products will be on display at MICE.
“[MICE2022] was really great for us. We got to meet international roasters and cafés, as well as learn about the industry as a whole,” says Hayley.
“We’ve been working with the industry for a number of years now, but to be more involved in it internally and to have this presence at events like MICE is great for us to create connections, to learn more about the industry, and to find out what’s important and how we can evolve.”
The company hopes to do that again and more when it exhibits at MICE2023, with the aim to make a lasting impression with visitors.
“There’s always going to be new people coming through [to MICE], so there’s always a chance to connect,” says Hayley.
This article appears in the MICE Showguide 2023. View the Showguide HERE.