Melitta Professional has received the German Brand Award 2022 for outstanding brand management.
The German Design Council nominated and awarded the company’s new brand identity in the category ‘Excellence in Brand Strategy and Creation’.
“After the extremely positive feedback in the company and from our customers and partners, the recognition with the German Brand Award is another great confirmation that we have taken the right path with the brand relaunch,” says Markus Reinhardt, Head of Market Activation, Digital Products and Solutions at Melitta Professional.
In cooperation with the design partner Gruppe für Gestaltung (GfG) and the communication partner Leonhardt & Kern, Melitta Professional has repositioned its own brand and realigned its entire brand identity.
“We have moved the identity of Melitta Professional as a holistic partner into the heart of the brand and translated it into a straightforward brand design,” says Björn Voigt, Managing Director of the responsible design agency GfG.
The typical Melitta lettering has been retained in the new company logo, which also replaces the Melitta brand logo on Melitta Professional products.
“The roll-out of the new appearance is taking place all over the world. It covers all communication channels, all customer touchpoints and the entire product portfolio,” says Jens Greisinger, Managing Director of communication partner Leonhardt & Kern.
The German Brand Award is presented annually and is one of the most important brand awards in the German-speaking world. The initiator of the award is the German Design Council, an independent and internationally active institution for the promotion of design, brand and innovation. This year the German Brand Award received a great international response with around 1200 submissions from 19 countries.
For more information, visit the new Melitta Professional website.
