MICE 2020 sells out

Exhibition space at the Melbourne International Coffee Expo (MICE) 2020 has officially sold out.

Event organisers made the announcement on 28 November, with more than 200 brands to be on show.

“We are thrilled to announce that due to an unprecedented demand for space, MICE2020 is now a sell-out. The event has grown year on year. We are expecting an enormous international presence in 2020,” says Lauren Winterbottom, Show Director of MICE.

“MICE was sold on a first come first serve basis. You had to be in it to win it, and given the significance of next year’s event, we knew it’d sell fast.”

More than 11,500 people attended last year’s event and show organisers are expecting the figure to rise in 2020.

For any prospective exhibitors still interested in attending, Lauren encourages them to join the waiting list.

“It’s such a fantastic opportunity to network with the global coffee industry and if anything becomes available, we’ll be in touch,” she says.

The event will take place at the Melbourne Convention and Exhibition Centre in Melbourne, Australia from 4 to 7 May.

MICE2020 will also host the World Barista Championship and World Brewers Cup. The events will bring national champions from more than 50 countries together to compete for the world titles.

Other features include the returning Roasters Alley, Origin Alley, and the MICE Product Innovation Awards.

For more information, visit www.internationalcoffeeexpo.com

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