MICE launches an Espresso Bar – participants wanted

The Melbourne International Coffee Expo (MICE) will create a dedicated Espresso Bar for the first time in 2019.

The Espresso Bar will offer roasters the opportunity to showcase their coffee in half-day blocks across the three days of MICE2019, taking place from 7 to 9 February, 2019.

To make it easy, MICE is taking care of the build, roasters just need to bring their coffee.

“This is a great initiative to celebrate the foundation of coffee in Melbourne – espresso. It’s thanks to Italian immigrants that Melbourne was blessed with espresso in the 50s and 60s, and now in 2019 we want to honour the vast array of delicious espresso our industry has to offer,” MICE Show Director Simon Coburn says. “Australia is known for its high percentage of milk-based coffee beverages and openness to adopt third wave coffee techniques, but we’re excited to bring back coffee in its simplest form at MICE2019.”

To uptake the opportunity and have your brand and espresso featured on the MICE Espresso Bar, click here.

For more information, visit internationalcoffeeexpo.com/

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