The 2024 Melbourne International Coffee Expo (MICE) is sharing the love for coffee with a buy one ticket get one free campaign from Monday 12 February until Wednesday 14 February 11:59pm.
Purchase a ticket and it will be emailed straight to the buyer, who will also receive one additional ticket for free. The gift giver will receive a confirmation email with the ticket details, as well as a tax invoice.
Across three days from 12 to 14 May 2024, coffee roasters, farming countries, equipment specialists, milk and dairy alternative producers, and ancillary suppliers from around the globe will showcase the best of what the coffee world has to offer at the Melbourne Convention and Exhibition Centre.
MICE2024 will also feature education sessions that will support café owners in helping them to run better businesses, with topics including scaling operations, branding, design, upselling skills, and more.
The sessions will be organised in partnership with BeanScene Magazine, who has a strong history of supporting café owners with the most in-depth information available.
Any businesses looking to take part in the education sessions can get in touch with organisers to discuss their participation.
To purchase a ticket, click here.