MICE2024 launches inaugural Café Owners education sessions


The Melbourne International Coffee Expo (MICE) will include a series of educational sessions for café owners in collaboration with BeanScene Magazine.

“We are so exciting to bring BeanScene Magazine to life through these educational sessions,” says BeanScene Editor Sarah Baker.

“We love seeing café owners succeed, and we know that by providing them with the best information to make key business decisions, we can support their growth, and that of the industry as a whole.”

The sessions will support café owners in giving advice to better run a business, with topics including scaling operations, branding, design, upselling skills, and more.

The sessions will give café owners another reason to visit Australia’s largest dedicated coffee tradeshow, in addition to scouting the best products and services for their business. MICE is expecting to see the strongest turnout of café owners at the expo to date in 2024.

Business who are looking to take part in the educational sessions can get in touch with organisers to discuss their participation.

Café owners interested in participating can acquire early bird tickets to MICE here.

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